Dormancy of social media sites among Nigerian youths.
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Albukhary Social Business Journal, 1(1), 86-103, Published by Albukhary International University, Malaysia
Abstract
The purpose of this study is to investigate why youths abandon social media sites. Adopting
the Google document as instrument of data collection, the study investigates on why
Nigerian youths abandon or render some of their social media sites inactive from 398 youths
(18-35 years). The study found that most youths (92.9%), many of whom are on four social
media sites, are active on social media platforms which they use regularly. Findings further
reveal that that a reason they abandon their SMPs is due to friendliness of new platforms;
and they discard a platform by simply anonymising their profile by changing their
photographs or by simply leaving their account without necessarily deleting them. The study
concludes that use of social media among the youths has come to stay. It recommends
among other things that existing social media sites should always upgrade their
functionality to enable them to withstand emerging ones with more endearing features
Description
Keywords
anonymise, cyber safety, dormancy, google doc, social media sites, youths
Citation
23. Udende, P., Akpede, K.S., Adisa, R.M., & Ottah, P. (2020). Dormancy of social media sites among Nigerian youths. Albukhary Social Business Journal, 1(1), 86-103, Published by Albukhary International University, Malaysia.