The Gatekeeping and Agenda-building Process in Media Production
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Date
2019
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Ajayi Crowther University Press.
Abstract
The chapter dissects the interacting processes of agenda-building and gatekeeping in the production of media content and considers the two theoretical mechanisms as a continuum in which the gatekeepers reinforce agenda-builders' power to set the pace and tone of media content. It also explicates how changing media landscape is altering the processes.
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Citation
Mustapha, L. K. (2019). The Gatekeeping and Agenda-building Process in Media Production. In Political Economy of Media Operation in Nigeria Muyiwa Popoola & Godwin Oboh (eds.) 361-380. Oyo, Nigeria: Published by Ajayi Crowther University Press.