Thesis and Dissertation for the Department of Human Kinetics Education

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    SPORT MARKETING INDICES AS CORRELATES OF BASKETBALL DEVELOPMENT IN NIGERIA
    (UNIVERSITY OF ILORIN, 2018) AINA, Michael Gbemisola
    Government’s financial support for sport Federations in Nigeria steadily declines, even when sport all over the world is becoming more capital-intensive. In order to achieve economic sufficiency for long-term development of sport programmes in Nigeria, alternative sources of funding becomes imperative. Considering increased public and private sector participation in sports funding therefore becomes a necessity. The role of sport marketing (SM) in generating the required funds for sport programmes in the country cannot be over emphasised. This study therefore investigates SM indices as correlates of basketball game development in Nigeria. The objectives of the study were to: (i) investigate the relationship between sports products and basketball development; (ii) determine the relationship between sports price and basketball development; (iii) examine the relationship between “place” and basketball development; (iv) identify the relationship between advertisement and development of basketball;and (v) examine the relationship between sponsorship and the development of basketball game in Nigeria. This study adopted descriptive design of survey type. The population of the study consisted of all the 539 stakeholders in the Nigeria Basketball Premier Leagues from which a sample of 512 was selected. The study employed structured questionnaire. Out of the total 512 copies of the questionnaire distributed, 436 was completed and analyzed. The descriptive statistics was used to analyze the demographic characteristics of the respondents. The main hypothesis was tested usingmultiple regression analysis while the six operational hypotheses were tested using Pearson Product Moment Correlation at 0.05 level of significance. The findings of the study were that: i. there was a positive significant relationship between sport products and basketball development in Nigeria (r = 0.995 >0.088); ii. a positive relationship exist between sport price and basketball development (0.989 > 0.088); iii. a positive significant relationship exist between “ place” and basketball development (0.991 > 0.088); iv. sport advertisement and basketball development are positively related (0.989 > 0.088); v. there was a positive significant relationship between sport media and basketball development (0.989 > 0.088); vi. there was a positive significant relationship between sport sponsorship and basketball development (0.992 > 0.088); and vii. the changes in sports development was explained by the indices of (R-square= .787; F= 6.203; Se=9.65942). The study concluded that sport marketing indices have immence positive contributions to the development of basketball in Nigeria. The implication is that, the more the public and private sector participation in funding sports and the greater the development of sport marketing, the better will be the development of the game of basketball in Nigeria. The study recommended thatthe media should be further explored to communicate with target markets, while corporate organizations should be encouraged to further their sports sponsorship in order to promote sports and their product image.
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    ADMINISTRATIVE AND SOCIOLOGICAL VARIABLES AS CORRELATES OF ATHLETES’ PERFORMANCE IN NIGERIA SCHOOL SPORTS FEDERATION IN NORTH-CENTRAL STATES, NIGERIA
    (UNIVERSITY OF ILORIN, 2020-07) FALAYE, Elijah Kayode
    The Administration of Nigeria School Sports Federation (NSSF) is one of the Sports Association created by the government to cater for grassroots sports development for better performance of young athletes at secondary school level. However, the decline in the performance of athletes is worrisome to the coaches and administrators. This study examined administrative and sociological variables as correlates of athletes performance in Nigeria School Sports Federation in North-Central States, Nigeria. The objectives of the study were to: (i) determine the relationship between parental influence and athletes performance in NSSF competition; (ii) ascertain the relationship between cultural belief and athletes performance in NSSF competition; (iii) examine the relationship between weather condition and athletes performance in NSSF competition (iv) determine the relationship between leadership style and athletes performance in NSSF competition; (v) determine the relationship between funding and athletes performance in NSSF competition; and (vi) examine the relationship between coaching style and athletes performance in NSSF competition in the study area. Descriptive design of correlation type was adopted for the study. The population for the study comprised 756 which included sports officers, coaches and NSSF coordinators. The sample comprised 585 respondents which was selected thus, purposive sampling technique was used to select all the 37 NSSF states coordinators and 14 coaches while proportionate random sampling techniques was used to select 534 sports officers. Validated researcher designed structured questionnaire which was tested for reliability with a reliability coefficient of 0.80 was used for data collection. Pearson Product Moment Correlation statistical tool were used for data analysis at 0.05 alpha level. The findings of the study were that: (i) there was a significant relationship between parental influence and athletes performance in NSSF competition with (r-value = 0.263, p< 0.05); (ii) there was a significant relationship between cultural belief and athletes performance in NSSF competition with (r-value = 0.221, p< 0.05); (iii) there was a significant relationship between weather condition and athletes performance in NSSF competition with (r-value = 0.281, p< 0.05); (iv) there was a significant relationship between leadership style and athletes performance in NSSF competition with (r-value = 0.218, p< 0.05); (v) there was a significant relationship between funding and athletes performance in NSSF competition with (r-value = 0.245, p< 0.05); and (vi) there was a significant relationship between coaching style and athletes performance in NSSF competition with (r-value = 0.294, p< 0.05). The study concluded that sports officers, coaches and NSSF coordinators contributed to brilliant performance of athletes in Nigeria school sports federation in North-central states Nigeria. The implication is that sports officers, NSSF coordinators and coaches play critical roles in achieving excellent performance of athletes in school sports competition. The study recommended that NSSF coordinators and sports officers in North-Central States should provide facilities and increase funding of school sports competition to improve athletes’ performance.
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    EFFECT OF PHYSICAL EXERCISE ON QUALITY OF LIFE OF STROKE SURVIVORS IN OSOGBO OSUN STATE NIGERIA
    (UNIVERSITY OF ILORIN, 2021-04) OJO, Israel Arogundade
    Exercise is meant to minimize sedentary living, improve health and enhance physical fitness, performance and quality of life of individuals recovering from chronic conditions such as stroke. Most stroke survivors assume sedentary life style due to functional limitations which could be the reason behind their low quality of life. This study examined the effects of physical exercise on quality of life of stroke survivors in Osogbo, Osun-State. The objectives of the study were to investigate the effect of exercise on: (i) quality of life (QoL); (ii) well-being; (iii) functional capacity; (iv) cardio-respiratory endurance (VO2max); and (v) cardiovascular parameters (Systolic Blood Pressure (SBP), Diastolic Blood Pressure (DBP), Heart Rate (HR) of stroke survivors in Osogbo, Osun-state. This study employed pre-test, post-test experimental research design with a target population comprising all 25 registered male and female outpatients who were either right or left hemiplegic stroke survivors in the two tertiary hospitals at Osogbo, Osun-state. Purposive sampling technique was adopted to select all the 25 out-patients. However, during the intervention, four of the participants were excluded due to their inability to fulfill all the inclusion criteria. Finally, 21 participants formed the sample for this study. World Health Organization Quality of Life Questionnaire (WHOQoL) (2004) was adapted while reliability co-efficient of r = 0.90 was obtained using test retest method. A pilot study was carried out to ascertain the usability of the exercise programme and calibration of the instruments. The research questions were answered with descriptive statistics of frequency, percentage, mean and standard deviation while Analysis of Variance was used to test the hypotheses at 0.05 alpha level. The Findings of the study were that: (i) aerobic, flexibility and strengthening exercise have positive effect on Quality of life of stroke survivors (47.0%) (p=0.00). (ii) aerobic, flexibility and strengthening exercise have significant effect on well-being of stroke survivors [F(2,19)=37.77, p=0.00]. (iii) aerobic, flexibility and strengthening exercise significantly improved stoke survivors’ functional capacity [F(2,19)=69.37, p=0.00] . (iv) aerobic, flexibility and strengthening exercise significantly improved cardio respiratory endurance of stroke survivors [F(2,19)=5.29,p=0.008); and (v) there was a significant reduction in cardiovascular parameters (SBP [F(2,19) =4.209, p=0.031]; DBP [F(2,19)=6.65,p=0.018]); and HR[F(2,19)=5.29,p=0.015] of stroke survivors. The study concluded that; physical exercise improves the quality of life, efficiency of cardiorespiratory fitness and functional capacity of stroke survivors. The implication of this study is that improvements in quality of life of stroke survivors are possible with regular physical exercises. It was therefore recommended that; aerobic physical activity programme should be designed for outpatient stroke survivors with stable cardiovascular parameters after their discharge from the hospital using the exercise protocols.
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    IMPACTS OF SPORTS BETTING ON SOCIO-ECONOMIC DEVELOPMENT OF YOUTHS IN KWARA STATE, NIGERIA
    (UNIVERSITY OF ILORIN, 2021-04) OLAOYE, Ayobami Kazeem
    Sports participation today are beyond mere fun and entertainment as it is also a source of making money through engaging in sports betting which is the prediction of a sporting event and placing a wager on the outcome of an event to win money which has a great impact on the social and economic development of youths. Unemployment among the youths is one of the most serious challenges which increase the poverty level, inflation and insecurity in society, and as such majority of youths engage in sports betting practices for a social-economic reason. The study examined the impact of sports betting on the socio-economic development of youths in Kwara State. The objectives of the study were to: (i) determine the relationship between sports betting and quality of life of youths; (ii) determine the relationship between sports betting and leisure activities of youths; (iii) determine the relationship between sports betting and social capital development of youths; (iv) determine the relationship between sports betting and entrepreneurial ventures of youths; (v) determine the relationship between sports betting and personal income of youths; and (vi) determine the relationship between sports betting and revenue accruable to youths. Descriptive research design of survey method was used for this study. The population consisted of 845, 860 youths within the age of 18 - 30 years in Kwara State. A multistage sampling technique was used to select 1146 respondents. A researcher-developed questionnaire which was validated by three experts was used for the study. Test re-test was conducted to ensure the reliability of the instrument and 0.82 co-efficient was obtained. The data collected were statistically analysed using inferential statistics of Pearson’s Product Moment Correlation at 0.05 alpha level. The findings of the study were that: (i) there was a significant relationship between sports betting and quality of life of youths (cal. r 0.054, p< 0.001,@ 0.05 Alpha level); (ii) there was significant relationship between sports betting and leisure activities (cal. r 0.412, p< 0.001,@ 0.05 Alpha level); (iii) there was a significant relationship between sports betting and social capital development of youths (cal. r 0.374, p< 0.002, @ 0.05 Alpha level); (iv) there was significant relationship between sports betting and entrepreneurial venture of youths (cal. r 0.511, p< 0.001,@ 0.05 Alpha level); (v) there was a significant relationship between sports betting and personal income of youths (cal. r 0.620, p< 0.004,@ 0.05 Alpha level); and (vi) there was a significant relationship between sports betting and revenue of youths (cal. r 0.433, p< 0.003,@ 0.05 Alpha level). The study concluded that sports betting promoted social interaction and economic development of youths in Kwara State. This implies that sports betting play an important role in the social and economic development of youths. The study recommended that sports administrators should create awareness through the media to sensitize the youths and the general public on the benefits of participating in sports betting.