Browsing by Author "Udende Patrick"

Now showing 1 - 13 of 13
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    Application of public relations strategies by Federal Government of Nigeria for COVID-19 containment
    (Glienicke, Germany: Galda Verlag, 2023) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Mustapha, M.L.; Omoloso, A.I.
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    Basic elements in critical review and writing
    (Readings in Media and Communication Studies (pp.206-231). Abuja: Tetfund. A publication of Department of Mass Communication, University of Ilorin, 2022) Udende Patrick
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    Dormancy of social media sites among Nigerian youths.
    (Albukhary Social Business Journal, 1(1), 86-103, Published by Albukhary International University, Malaysia, 2020) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Ottah, P.
    The purpose of this study is to investigate why youths abandon social media sites. Adopting the Google document as instrument of data collection, the study investigates on why Nigerian youths abandon or render some of their social media sites inactive from 398 youths (18-35 years). The study found that most youths (92.9%), many of whom are on four social media sites, are active on social media platforms which they use regularly. Findings further reveal that that a reason they abandon their SMPs is due to friendliness of new platforms; and they discard a platform by simply anonymising their profile by changing their photographs or by simply leaving their account without necessarily deleting them. The study concludes that use of social media among the youths has come to stay. It recommends among other things that existing social media sites should always upgrade their functionality to enable them to withstand emerging ones with more endearing features
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    Effectiveness of public relations strategies on Clean It Up! campaign at University of Ilorin, Nigeria
    (Journal of Communication Education (JCE), 3(2), 59-72, Published by Malaysian Association of Communication Educators (MACE)., 2023) Udende Patrick
    Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6 point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
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    Effectiveness of public relations strategies on Clean It Up! campaign at University of Ilorin, Nigeria
    (Journal of Communication Education (JCE), 3(2), 59-72, Published by Malaysian Association of Communication Educators (MACE)., 2023) Udende Patrick; Mustapha Lambe Kayode; Akpede, K.S.; Adisa, R.M.; Abdulbaqi, S.S.
    Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6 point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
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    Exploring perspectives of business managers on interpersonal communication strategies in building and maintaining customers during disruptive naira redesign in Nigeria
    (Albukhary Social Business Journal, 4(2), 76-88, Published by Albukhary International University, Malaysia, 2023) Udende Patrick
    The sudden implementation of Nigeria's naira redesign in 2023 led to disruptions in all spheres of human life, including business activities. As a matter of national policy, almost all business transactions were online since transactions in cash were out-lawed. However, due to low online money transfer literacy among Nigerian customers and undeveloped online infrastructure, managers had to negotiate with customers. Premised on this development, managers of businesses had to re-strategize how best they would sustain their existing customers and lure potential ones so as to remain in business. Driven by the desire to understand the interpersonal communication strategies business managers evolved to maintain and attract potential customers, this study interviewed business managers in Ilorin, Kwara State, Nigeria. Results of the in-depth interviews with thirteen business managers purposively selected indicate that the overwhelming interpersonal communication strategies were cheerfulness, calmness and persuasion. The study concludes that the performance of the business is dependent on prevalent situations in a given milieu. The results of this study also imply that during emergency periods, managers need to compromise some business management principles and adapt to new business requirements in order to maintain and attract new customers, who are critical stakeholders for the success of their business.
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    Fundamentals of international public relations
    (Abuja: Tetfund. A publication of Department of Mass Communication, University of Ilorin, 2022) Udende Patrick
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    How University of Ilorin undergraduates perceive Nigeria’s Independent National Electoral Commission’s social media use for citizens’ engagement
    (Journal of Law and Social Sciences, 4(4), 55-74, Published by University of Zambia, 2020) Udende Patrick; Tijani, A.F.
    Using mixed method with questionnaire and in-depth interview as instruments of data collection, a study was carried out with the objective of finding out undergraduates’ perception of the Independent National Electoral Commission’s (INEC) deployment of social media to engage citizens. Population of the study was 44,919 undergraduates at the University of Ilorin, Nigeria from which a sample of 386 was drawn for the quantitative aspect and fifteen informants for the qualitative aspect. The quantitative data was analysed using Statistical Package for Social Sciences 21 version while responses of informants were recorded and transcribed by the researchers. Findings showed that undergraduates, who are active users of social media perceived messages the electoral body posted as untrustworthy. In addition, the body lacked visibility on social media. The study concluded that INEC’s use of social media for citizens’ engagement was in response to the demand of the contemporary society which social media cannot be ignored. The study recommended the need for INEC to be more aggressive in social media use as well as build public trust through prompt responses to issues and allegations.
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    Intentions for Mothers’ involvement in social media use with their children
    (Media and Communication Review, 4(2), 84-106, Published by School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan, 2024) Udende Patrick; Ifekoya, A.V.
    In spite of the remarkable importance of the Internet and social media for society at large and children in particular, the increasing concern about the excessive use of social media remains an issue of academic discourse. Premised on this, a study was undertaken on Nigerian mothers. The aim of this study was to ascertain the rationale for mothers’ involvement in social media use with their children, specifically on Facebook, X, and Instagram. An online questionnaire was adopted from Ryan et al. (2019) to obtain data from a purposively selected sample of 384 mothers who served as respondents. Data was analyzed using Statistical Package for Social Sciences (SPSS) version 21. Results indicated a significant relationship in social media use between mothers and children, and that mothers predominantly use WhatsApp for several purposes. Findings further indicated mothers’ preference of conversation pattern to conformity pattern of interaction with their children. The study concluded that social media serves as a platform that helps in sustaining the bond between mothers and their children. It, however, recommended the moderate use of social media that is briskly supplanting physical mother-child interaction
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    Political communication transformation in Nigeria and changing media environment
    (Enugu: Published by GO University Press., 2022) Udende Patrick; Akpede Kaior Samuel; Omoloso Aisha Imam
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    Problems of aesthetics in radio and television production: A panacea
    (Abuja: Tetfund. A publication of Department of Mass Communication, University of Ilorin, 2022) Udende Patrick
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    Social media messages as political communication strategy.
    (Journal of Media, Communication & Languages (JMC&L), 8(1), 19-44, Published by Faculty of Communication Technology, Cross River University of Technology, Calabar, 2021) Udende Patrick; Tsafa, T.N.; Omoloso, A.I.; Akpede, K.S.; Abdulrauf-Salau, A.; Tijani, A.F.
    Abstract The research problem this study set to demystify is that even as vast literature exists on political communication and social media, it is unlikely that analysis of social media posts by the Independent National Electoral Commission has been done. Method of the study was content analysis which nine INEC posts on Facebook and Twitter purposively selected were analysed. Unit of analysis was textual elements that constituted the social media posts. The study revealed that the social media posts were simple, appealing, persuasive and apt with possibility of providing civic education to the Nigerian electorate. The study concluded that social media are indispensable in political communication as they create awareness, enhance election transparency and ultimately, build credibility and integrity of elections. The study recommends, among other things, sustained use of social media with potentials to galvanise the electorate for active political participation and improve integrity of elections in Nigeria.
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    Uses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat
    (. Journal of Communication Education (JCE), 2(1), 27-38, Published by Malaysian Association of Communication Educators (MACE)., 2022) Udende Patrick; Ojo, E.S.
    Social media offer platforms where users can convey information by posting pictures or comment on pictures others upload. Motivated to find out the motives social media users indulge in uploading photos; an online survey was conducted on 381 respondents using four social media platforms namely; Facebook, WhatsApp, Instagram and Snapchat. The objective was to determine the underlying motives users upload pictures on social media platforms. The study was anchored on Uses and Gratifications theory. Some of the study’s prominent findings are: the most preferred social media platform for posting pictures by users is WhatsApp; the rationale is to inspire people, make people laugh, and express feelings or emotion. Findings also show that the most prevalent challenge users encounter while posting pictures on social media is poor network. The study recommends that those in business activities and in institutions of learning should use WhatsApp to interact with a large number of users through deployment of info-graphics. In addition, Internet service providers should strategically erect and maintain telecommunication to ensure uninterrupted network for sharing pictures online by users.