Uses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
. Journal of Communication Education (JCE), 2(1), 27-38, Published by Malaysian Association of Communication Educators (MACE).
Abstract
Social media offer platforms where users can convey information by posting pictures or
comment on pictures others upload. Motivated to find out the motives social media users
indulge in uploading photos; an online survey was conducted on 381 respondents using four
social media platforms namely; Facebook, WhatsApp, Instagram and Snapchat. The objective
was to determine the underlying motives users upload pictures on social media platforms. The
study was anchored on Uses and Gratifications theory. Some of the study’s prominent findings
are: the most preferred social media platform for posting pictures by users is WhatsApp; the
rationale is to inspire people, make people laugh, and express feelings or emotion. Findings
also show that the most prevalent challenge users encounter while posting pictures on social
media is poor network. The study recommends that those in business activities and in
institutions of learning should use WhatsApp to interact with a large number of users through
deployment of info-graphics. In addition, Internet service providers should strategically erect
and maintain telecommunication to ensure uninterrupted network for sharing pictures online
by users.
Description
Keywords
Motivations, photo sharing, social media, uses and gratifications, web-based technology
Citation
23. Udende, P., & Ojo, E.S. (2022). Uses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat. Journal of Communication Education (JCE), 2(1), 27-38, Published by Malaysian Association of Communication Educators (MACE).