Uses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat

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dc.contributor.authorUdende Patrick
dc.contributor.authorOjo, E.S.
dc.date.accessioned2025-05-08T10:40:38Z
dc.date.available2025-05-08T10:40:38Z
dc.date.issued2022
dc.description.abstractSocial media offer platforms where users can convey information by posting pictures or comment on pictures others upload. Motivated to find out the motives social media users indulge in uploading photos; an online survey was conducted on 381 respondents using four social media platforms namely; Facebook, WhatsApp, Instagram and Snapchat. The objective was to determine the underlying motives users upload pictures on social media platforms. The study was anchored on Uses and Gratifications theory. Some of the study’s prominent findings are: the most preferred social media platform for posting pictures by users is WhatsApp; the rationale is to inspire people, make people laugh, and express feelings or emotion. Findings also show that the most prevalent challenge users encounter while posting pictures on social media is poor network. The study recommends that those in business activities and in institutions of learning should use WhatsApp to interact with a large number of users through deployment of info-graphics. In addition, Internet service providers should strategically erect and maintain telecommunication to ensure uninterrupted network for sharing pictures online by users.
dc.identifier.citation23. Udende, P., & Ojo, E.S. (2022). Uses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat. Journal of Communication Education (JCE), 2(1), 27-38, Published by Malaysian Association of Communication Educators (MACE).
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/16428
dc.language.isoen
dc.publisher. Journal of Communication Education (JCE), 2(1), 27-38, Published by Malaysian Association of Communication Educators (MACE).
dc.relation.ispartofseries2; 1
dc.subjectMotivations
dc.subjectphoto sharing
dc.subjectsocial media
dc.subjectuses and gratifications
dc.subjectweb-based technology
dc.titleUses and gratifications of posting pictures on social media: A case of Facebook, Whatsapp, Instagram and Snapchat
dc.typeArticle

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