Browsing by Author "Udende, P."
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Item An Analysis of Daily Sun, Daily Trust and the Nation Newspapers framing of Dasukigate. In Nigeria’s Political Change and Future of Democracy(faculty of social science, Benue state university, Makurdi,Benue state., 2016) Udende, P.; Abubakar, I. Y.The paper analyses how selected newspapers framed stories on the alleged diversion of 2.1 billion US dollars meant to fight Boko Haram insurgent in Nigeria by Col. Sambo Dasuki (rtd). Using quantitative and qualitative research method, it purposively selects three national newspapers; Daily Sun; Daily Trust; and The Nation. The three-month study systematically selects 48 editions at the interval of 4th number beginning from December 2, 2015 to February 29, 2016. The study qualitatively analyses pattern of frames with a view to determining the dominant frames the newspapers use in constructing stories. Also, the study descriptively analyses stories in terms to how newspapers cover the stories. Findings show that conspiracy frame is the dominant frame (21%) in the newspapers reports. This is followed by human interest frames (17%) while attribution of responsibility and conflict frames each has (15%). The study also finds that newspapers use different frames like conspiracy, conflict/human interest, attribution of responsibility and appeal to principle frames to construct stories depending on the nature of story. The study recommends among other things that newspapers should maintain the use of appropriate frames to construct stories as issues arise with a view to enhancing informed public debate.Item Application of public relations strategies by the federal government of Nigeria for the containment of corona virus(Galda Verlag, 2023) Udende, P.; Akpede, K. S.; Adisa, R. M; Mustapha, M. L.; Omoloso, A. I.Item Comparative analysis of newspaper framing of public officers’ corruption(Journal of Human Development and Communication, Published by University of Malaysia Perlis, 2018) Adisa, R.; Ahmad, F.M.; Ahmed, K.A.; Shuhairimi, A.; Udende, P.; Nor’izah, A.; Abubakar, I.; Maskor, B.; Ahmad, H.R.Item Comparative Analysis of Newspaper Framing of Public Officers’ Corruption(Journal of Human Development and Communication, UNIMAP, 2018) Adisa, R. M.; Ahmad, Fahmi M.; Ahmed, Kamaldeen A.; Shuhairimi, A.; Udende, P.; Nor’izah, A.; Abubakar, I. Y.; Maskor, B.; Ahmad, H. R.This research was conducted to examine and compare the prevalence of public officials’ corruption frames in the online version among three popular Nigerian newspapers. Individual news article on public officials’ corruption was the unit of analysis while the reliability coefficients calculated using Holsti’s formula resulted to 90.0%. This study discovered that in the framing of 2016 public official corruption issues, the newspapers varied significantly with p=0.002 and p=0.000 respectively on corruption frames. However, the study, anchored on framing theory, identified economic consequence frames, the responsibility attributes, the treatment frames in the corruption issues. Further results revealed that the economic consequence frame identified financial losses with the total percentage of (63.8%). Nigerian government was framed as having highest responsibility for corruption eradication with the total percentage of (79.6%). Therefore, responsible government was recommended for treatment of corruption in Nigeria with the total percentage of (82.2%). While this study is focusing on the aspect of media frames, future researches can attempt to explore the area of audience frames where the study does not cover.Item Development and Maintenance of Interpersonal Relationships through Social Networking Sites among Nigerian Youths(Journal of Communication and Media Technology, Department of Mass Communication and Media Technology, Lead City University, Ibadan, 2015) Azeez, A. L.; Udende, P.; Adisa, R. M.Item Evaluation of gender disparity in the Nigerian broadcast industry(Published by Department of Mass Communication, University of Jos., 2015) Udende, P.; Chiakaan, G. J.; Omoloso, A. I.Item Exploring doctors’ and midwives’ perspectives on utilising social media for maternal health promotion(Journal of Islamic, Social, Economics and Development (JISED), Published by Academic Inspired Network, Malaysia, 2025) Omoloso, A.I.; Oche, M.F.; Adisa, R.M.; Mahamood, A.F.; Banjuri, M.; La’aro, O.A; Udende, P.This study investigates the perspectives and experiences of doctors and midwives in Ilorin, Nigeria, regarding the use of social media for maternal health promotion. Through in depth interviews with ten healthcare professionals; eight doctors and two midwives, three key themes emerged from thematic analysis: perceptions of social media’s role, practical experiences of its application, and strategies for optimisation. Participants viewed social media, including platforms like WhatsApp, Facebook, and Instagram, as a powerful tool for enhancing patient education, fostering supportive communities, and extending the reach of maternal health information. It facilitates awareness of issues such as postpartum depression, promotes healthier behaviours, and ensures continuous support. However, challenges such as misinformation, privacy concerns, and unrealistic expectations temper its benefits, necessitating credible content and careful management, as supported by Social Cognitive Theory’s emphasis on outcome expectations and self-efficacy. Practically, participants employed varied platforms and interaction methods, direct messages, group chats, and calls, sharing content like videos and infographics, though time constraints, limited training, and poor internet access posed barriers. Proposed optimisation strategies included debunking myths with expert input, government regulation of misinformation, and amplifying credible content through proactive education. This study concludes that while social media holds transformative potential for maternal health, addressing these challenges through training and infrastructure improvements is crucial. By leveraging its strengths, healthcare providers can significantly enhance maternal health outcomes in Nigeria. necessitating credible content and careful management, as supported by Social CognitiveItem Impact of mass media on socio-economic and political discourse in Nigeria: Implications for legislative decision-making(National Institute for Legislative and Democratic Studies, 2024) Adisa, R. M.; Udende, P.; Mohammed, S.; Salau, A, A.Item Impact of smartphones on news gathering and reporting by journalists in Kwara State.(Department of Mass Communication, University of Ilorin, Nigeria., 2021) Ibrahim, I. Y.; Jesutoba, E. A.; Udende, P.; Adisa, R. M.; Omoloso, A. I.; Kareem, R. A.The advent of the new information and communication technologies (ICT) brought new innovations to the media industry worldwide. The development of the ICT revolutinalised the practice of journalism with the introduction of new tools, which have not only enhanced the outputs of professional journalists but also altered the practices of journalism all over the world. The role of the ICT, especially smartphones and the Internet, cannot be overemphasised as they serve pivotal functions in changing and altering the practices of journalism. This study examined the impact of smartphones on news gathering and reporting among journalists in Kwara State, using survey questionnaire as research tool. Census sampling method was employed to seek information from 148 registered working journalists in Kwara State of Nigeria. The results showed that smartphone was popularly being used by majority of journalists in Kwara State for their professional activities and that the device has greatly enhanced their performances. The study recommended that media houses should provide journalists with multifunctional smartphones and facilitate adequate training on the optimum usage of such new gadgets for improved performances.Item Incidental news exposure and political behaviour among young social media users in Nigeria(Journal of Arab & Muslim Media Research, Online, Published by Intellect, Bristol, United Kingdom, 2025) Mande, M.A.; Mustapha, L.K.; Omar, B.; Ahmed, I.S.Y.; Udende, P.; Abdulbaqi, S.S.The explosion of social media is widely believed to have invigorated incidental exposure to news content, transforming how users in the present digital dispen sation encounter and consume news. Consequently, scholars have examined the determinants of incidental news exposure and its consequences on different political outcomes among social media users, with studies reaching divergent conclusions. However, intellectual diagnosis into the rebranded concept of inci dental news exposure has predominantly been concentrated in advanced, west ern democracies, hence having research conducted in settings other than advanced democracies is essential to cross-culturally generalize the resurged concept and consequences of incidental news exposure. Thus, this study investigates the factors that animate incidental news exposure and the corresponding effects on online and offline political participation among social media users between the ages of 18 and 35 in Nigeria. The network sampling method was used to sample a total of 387 respondents who chiefly use social media routinely. The study found that generic social media use, social media use for news and political interest are significantly correlated with incidental news exposure among respondents. While incidental news exposure was a positive and significant predictor of online political partici pation, it did not correlate with offline political participation among respondents. We conclude that incidental news exposure contributes to aspects of political outcomes among social media users and recommend the need for further studies on this phenomenon as well as the introduction of political education to assist politi cal enculturation of the youths within the Nigerian democratic space due to its strategic role on Africa’s political emancipation.Item Measuring Aspiring professionalism Quotient among University of Ilorin Public Relation Students(Nigerian Institute of Public Relations (NIPR), Supported by tertiary Education Trust Fund (TETFUND), Abuja, 2017) Udende, P.; Abdulbaqi, S.S.; Abubakar, I. Y.The study examines the aspiration quotient professionalism among students who specialise in public relations at the University of Ilorin, Ilorin, Nigeria during the 2016/2017 academic session. Method of the study is survey conducted on all the 42 out of the 44 students that constitute the study population. Findings show that most respondents regularly do every task assigned to them to the best of their ability, treat people with respect and often do what is morally and ethically right. The study concludes that students studying public relations generally possess the basic credentials required for professionalism. This is in spite of the few that lack the qualities required of a potential public relations practitioner evidenced in their lack of interest to become public relations practitioners after their training. Based on findings, the study recommended among others, that those with positive disposition to work, and are courteous as well as relentless in keepings abreast with current trends in public relations should sustain the culture, and that those who rarely do assigned tasks or fail to do what is right from a moral and ethical perspective should eschew from such conduct as such misdemeanours have no place in public relations practiceItem Media, Politics, and Hate Speech: A Critical Discourse Analysis(e-Academia Journal, University Technology MARA, Terengganu, Malaysia, 2017) Adisa, R. M.; Udende, P.; Abubakar, I. Y.; Laaro, O. A.The effects of political activities in developing countries and particularly Nigeria have shown that hate speech has become more vivid in the successive democratic dispensation than the previous ones thereby keeping the citizens more divided. Though, on the issue of hate speech the provisions of Nigeria Constitution, Nigeria Electoral Act and Journalism Ethic Code are clear but the question is where to draw the line between political statement, hate speech and the responsibility of the media. Therefore, this research sought to establish through a Critical Discourse Analysis approach the pervading of hate speech in Nigeria particularly in Nigeria‘s 2015 general election which has become possible helix of violence. Based on the discourse, it is clear that hate speech was the focal point and the instrument of campaign. Therefore, the parade of hate speeches in several newspapers analyzed showed that media was used by politicians to stoke up hatred and stimulate violence among ethnic and political groups during the electioneering periods as well as in the daily life. Hence, it is recommended that media outfits should always examine politicians’ messages and evaluate their words, scrutinize their facts and claims, and judge carefully the intention and likely impact on the society to prevent being an accomplice in hate speech.Item Media, politics, and hate speech: A critical discourse analysis.(e-Academia Journal, Published by Universiti Tecknologi MARA Terengganu, 2017) Adisa, R.; Udende, P.; Abubakar, I.; La’aro, O.A.The effects of political activities in developing countries and particularly Nigeria have shown that hate speech has become more vivid in the successive democratic dispensation than the previous ones thereby keeping the citizens more divided. Though, on the issue of hate speech the provisions of Nigeria Constitution, Nigeria Electoral Act and Journalism Ethic Code are clear but the question is where to draw the line between political statement, hate speech and the responsibility of the media. Therefore, this research sought to establish through a Critical Discourse Analysis approach the pervading of hate speech in Nigeria particularly in Nigeria‘s 2015 general election which has become possible helix of violence. Based on the discourse, it is clear that hate speech was the focal point and the instrument of campaign. Therefore, the parade of hate speeches in several newspapers analyzed showed that media was used by politicians to stoke up hatred and stimulate violence among ethnic and political groups during the electioneering periods as well as in the daily life. Hence, it is recommended that media outfits should always examine politicians’ messages and evaluate their words, scrutinize their facts and claims, and judge carefully the intention and likely impact on the society to prevent being an accomplice in hate speech.Item Motivations for Facebook use and psychological outcomes among undergraduates in North-Central, Nigeria(Journal of Communication and Media Research. Published by Association of Media and Communication Researchers of Nigeria (AMCRON), 2024) Abdulbaqi, S.S.; Abdulrauf-Salau, A.; Emmanuel, N.O.; Udende, P.; Arikewuyo, A.O.The ubiquity of use of social networking sites, particularly, Facebook, among university students has sparked discussion of different dimensions. Social media platforms have continued to influence many aspects of human life and interaction including emotional, psychological and relationship. This study therefore investigates the motivations for Facebook use and its psychological consequences among university undergraduates. Specifically, the research sought to examine what spurs undergraduates to use Facebook which consequently influence their psychological well-being in terms of self-esteem, sense of belonging and satisfaction with campus life. Using the survey method, a total of 400 undergraduates from three universities in North-Central Nigeria, were sampled in this study. Findings from this study reveal that Facebook use has a direct relationship with Facebook intensity, self-esteem, and sense of belonging. However, findings did not predict a direct association of Facebook use and satisfaction with campus life. Also, Facebook intensity did not predict a direct relationship with self-esteem, sense of belonging, and satisfaction with campus life.Item Newspaper Framing of Nigeria’s Seventh House of Representatives(Department of Mass Communication, Cross River University of Technology, Calabar, 2017) Udende, P.; Abubakar, I. Y.; Yusuf, T. O.The importance of Nigeria House of representative is noticeable in his legislation, representation and surveillance among others. On it parts; newspapers are always alive with reports on activities of the House of Representation. However, the aspects of undertaking qualitative research to complement existing studies that adopt other methods have been elusive. Consequently, this study seeks to analysis the pattern of frames newspapers use to construct stories on the House of Representatives. Method of the study in qualitative content analysis while population is four Nigerian dailies namely This Day, The Nation, Daily Trust, and Nigeria Tribune purposively selected. Unit of analysis is headlines systematically selected between January 2013 and December, 2014. Findings reveal conflict/human interest as the dominant frames newspapers use to construct their stories. Findings also show that several reports do not favour the House of Representatives. The study recommends, among others things, that newspapers should restrain from conflict-ridden frames that are dramatic but employ frames with educational undertone. On its part, the Green chamber should eschew legislative misdemeanours, which prompt newspapers to depict it in a negative.Item Newspaper Framing of Nigeria’s Seventh National Assembly(Department of Mass Communication, Federal University, Oye- Ekiti, 2017) Udende, P.; Abubakar, I. Y.The study investigates public’s assessment of newspaper framing of Nigeria’s Seventh National Assembly. The aim was to identify the dominant frames newspapers used as well as explain public perception on the way selected newspapers cover the National Assembly. Anchored on framing theory, the study adopts mixed researched; content analysis and survey. It purposively selects five dailies in 2012 and 200 senior civil servants from two state capitals namely Port-Harcourt and Yola, Nigeria. Using the 12th interval, it systemically selected three frames- morality, conflict/human interest and economics consequence. Data revealed that conflict/human interest frame were dominant among the frames. Result also showed among others things that newspaper reports were not well contextualised and publics had less interest in newspaper reports on the National Assembly. The study concluded that newspaper reports suffered integrity deficit. It recommended quality assurance in newspaper reports to restore the eroded public confidence and interest publics have on reports.Item Parental engagement in promoting awareness of contraceptive use among female students in Nigeria and Cameroon(Al-Sihah: Public Health Science Journal. Published by Department of Public Health, Faculty of Medicine, and Health Science, Universitas Islam Negeri Alauddin., 2023) 71. Adisa, R.M.; Masso, F.M.; Udende, P.; Sholola, Y.A.; Fahmi, M.A. .; La’aro, O.ADespite government and non-governmental organizations' efforts, contraceptive utilization in Nigeria remains low. Similarly, Cameroon faces high maternal mortality and low contraceptive prevalence. Adolescent pregnancy remains a significant social and public health concern globally, necessitating efforts to promote contraceptive use. Parent-adolescent sexual communica tion is often viewed as taboo in Nigeria and Cameroon, hindering awareness about contraceptive use. This study examines the role of parents in creating awareness of contraceptive use among female university students in Nigeria and Cameroon. The study adopts a comparative approach, investigating the cultural role of parents in awareness creation for contraceptive use in Nigeria and Cameroon. A cross-sectional study was conducted among 420 female university students in both countries. The findings highlight the valuable role of parents in shaping adolescents' knowledge and behavior regarding contraceptive use. Recommendations include enhancing comprehensive sexual and reproductive health education, promoting parent-adolescent communication, addressing cultural barriers, improving contraceptive access, and conducting further research. Implementing these recommendations can empower adolescents with accurate information, foster supportive parent-adolescent relation ships, and enhance sexual and reproductive health outcomes among young people.Item Political communication transformation in Nigeria and changing media environment.(Published by Godfery Okoye University Press, 2022) Udende, P.; Akpede, K. S.; Omoloso, A. I.Item Reporting emerging infectious diseases: Expectations, challenges and the way forward(National Institute for Policy and Strategic Studies, 2024) Udende, P.; Akpede, K. S.; Abdulraheem, R. O.; Abdulrauf-Salau. A.; Omoloso, A. I.Item Social media and changing political behaviours among the youth in Kwara State of Nigeria(Democratic Communiqué, Published by University of Massachusetts Amhest Libraries, 2023) Mustapha, L. K.; Olufadi, O.H.; Azeez, A.L.; Udende, P.; Mustapha, M.L.Diminishing youth’s political engagement has been a subject of concern to political stakeholders thus becoming a fertile field of inquiry by scholars in political science, political communication and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth civic and political engagements receive attention from multi-theoretical and cross-disciplinary perspectives with diversifying prognoses. From the political communication viewpoint, the quantum and quality of political information in the mediated public sphere as well as representation in and access to the media have remained important factors predicting limited youth political participation and civic engagement. A corpus of studies, mostly from advanced democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion, in terms of access to and representation in media, precipitates political malaise. Premised on the social media affordance, these alternative positions believe that youth may not be engaging in electoral politics, they are exploiting other political participation repertoires created by the new communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media political campaigns have positive relationships with both online and offline political participation, with online participation being higher, even after controlling for political knowledge and political efficacy. The results have practical and policy implications that need to be addressed to guarantee the future of participatory political culture in youth-dominated democracies like Nigeria.