Social media and changing political behaviours among the youth in Kwara State of Nigeria
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Democratic Communiqué, Published by University of Massachusetts Amhest Libraries
Abstract
Diminishing youth’s political engagement has been a subject of concern to political stakeholders
thus becoming a fertile field of inquiry by scholars in political science, political communication
and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth
civic and political engagements receive attention from multi-theoretical and cross-disciplinary
perspectives with diversifying prognoses. From the political communication viewpoint, the
quantum and quality of political information in the mediated public sphere as well as
representation in and access to the media have remained important factors predicting limited youth
political participation and civic engagement. A corpus of studies, mostly from advanced
democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion,
in terms of access to and representation in media, precipitates political malaise. Premised on the
social media affordance, these alternative positions believe that youth may not be engaging in
electoral politics, they are exploiting other political participation repertoires created by the new
communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore
the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria
within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media
political campaigns have positive relationships with both online and offline political participation,
with online participation being higher, even after controlling for political knowledge and political
efficacy. The results have practical and policy implications that need to be addressed to guarantee
the future of participatory political culture in youth-dominated democracies like Nigeria.
Description
Keywords
Social Media, The Youth, Civic Volunteerism Model, Online Political Participation, Offline Political Participation
Citation
26. Mustapha, L. K., Olufadi, O.H., Azeez, A.L., Udende, P., & Mustapha, M.L. (2023). Social media and changing political behaviours among the youth in Kwara State of Nigeria. Democratic Communiqué, 31(2), 37-57, Published by University of Massachusetts Amhest Libraries. Available online at: https://openpublishing.library.umass.edu/democratic-communique/