Browsing by Author "Saodah, Wok"

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    Global Media and Propagation of Islam: Challenges and prospects
    (Published by the International Islamic University, Malaysia, 2011-09) Abubakar, Ibrahim Yusuf; Saodah, Wok
    Muslims nations, like other developing countries, are not among the major players in the arena of global media of communication. Therefore, citizens of these nations usually make use of major Western global media as sources of news about events around the world. However, many leaders in Muslim countries and communication scholar have expressed concern over the Western global media’s negative portrayal of Islam and Muslims. In spite of this, notable Western global media, like CNN and BBC satellite news channels, remain popular as the major sources of world news, especially for Muslim educated elites across the Muslims nations. Exploring the Uses and Gratifications Expectancy Model (UGEM), this paper examines the motivations that usually attract Muslim audiences to these channels, in order to identify the gratifications they sought to obtain from their exposure to the channels.
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    Portrayal of Islam on Global Media and Motives of Muslims’ Exposure to CNN, BBC and Al-Jezeera Satellite News Channels
    (Centre for Media and Communication, Faculty of Social Sciences and Humanities, National University of Malaysia, 2011) Abubakar, Ibrahim Yusuf; Saodah, Wok
    Al Jazeera English (AJE) is the first 24-hour English Language global satellite news channel to beam from the Middle East. Hitherto, the negative portrayal of Islam and Muslims by Western global media had engaged the attention of communication researchers in the Muslim world. This paper, therefore, examine the role of the (AJE) in the coverage of Muslim world.