Browsing by Author "Omoloso, A.I."

Now showing 1 - 5 of 5
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    Application of public relations strategies by Federal Government of Nigeria for COVID-19 containment
    (Glienicke, Germany: Galda Verlag, 2023) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Mustapha, M.L.; Omoloso, A.I.
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    Exploring doctors’ and midwives’ perspectives on utilising social media for maternal health promotion
    (Journal of Islamic, Social, Economics and Development (JISED), Published by Academic Inspired Network, Malaysia, 2025) Omoloso, A.I.; Oche, M.F.; Adisa, R.M.; Mahamood, A.F.; Banjuri, M.; La’aro, O.A; Udende, P.
    This study investigates the perspectives and experiences of doctors and midwives in Ilorin, Nigeria, regarding the use of social media for maternal health promotion. Through in depth interviews with ten healthcare professionals; eight doctors and two midwives, three key themes emerged from thematic analysis: perceptions of social media’s role, practical experiences of its application, and strategies for optimisation. Participants viewed social media, including platforms like WhatsApp, Facebook, and Instagram, as a powerful tool for enhancing patient education, fostering supportive communities, and extending the reach of maternal health information. It facilitates awareness of issues such as postpartum depression, promotes healthier behaviours, and ensures continuous support. However, challenges such as misinformation, privacy concerns, and unrealistic expectations temper its benefits, necessitating credible content and careful management, as supported by Social Cognitive Theory’s emphasis on outcome expectations and self-efficacy. Practically, participants employed varied platforms and interaction methods, direct messages, group chats, and calls, sharing content like videos and infographics, though time constraints, limited training, and poor internet access posed barriers. Proposed optimisation strategies included debunking myths with expert input, government regulation of misinformation, and amplifying credible content through proactive education. This study concludes that while social media holds transformative potential for maternal health, addressing these challenges through training and infrastructure improvements is crucial. By leveraging its strengths, healthcare providers can significantly enhance maternal health outcomes in Nigeria. necessitating credible content and careful management, as supported by Social Cognitive
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    Impact of Smartphones on News Gathering and Reporting by Journalists in Kwara State
    (Social & Digital Media Discourse, 2021) Abubakar, I.Y.; Adekeye, Jesutoba Emmanuel; Udende, Patrick; Adisa, Rasaq Mohammed; Omoloso, A.I.; Kareem, Rhoda Areola
    The advent of the new information and communication technologies (ICT) brought new innovations to the media industry worldwide. The development of the ICT revolutinalised the practice of journalism with the introduction of new tools, which have not only enhanced the outputs of professional journalists but also altered the practices of journalism all over the world. The role of the ICT, especially smartphones and the Internet, cannot be overemphasised as they serve pivotal functions in changing and altering the practices of journalism. This study examined the impact of smartphones on news gathering and reporting among journalists in Kwara State, using survey questionnaire as research tool. Census sampling method was employed to seek information from 148 registered working journalists in Kwara State of Nigeria. The results showed that smartphone was popularly being used by majority of journalists in Kwara State for their professional activities and that the device has greatly enhanced their performances. The study recommended that media houses should provide journalists with multifunctional smartphones and facilitate adequate training on the optimum usage of such new gadgets for improved performances.
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    SOCIAL MEDIA AND COVID-19 CONSPIRACY THEORIES’ AMPLIFICATION OF MISLEADING INFORMATION B
    (Evans Brothers (Nigeria Publishers) Limited, 2022) Udende, Patrick; Akpede, Kaior Samuel; Omoloso, A.I.; Abubakar, I.Y.
    The outbreak of COVID-19 pandemic has attracted academic discourse in different respects. These studies range from role of social media in information dissemination to effects of COVID 19 outbreak on society. Despite attempts made to investigate the emerging conspiracy theories in relation to the COVID-19 pandemic, rarely does literature underscores how social media serve as platform to amplify COVID-19-related conspiracy theories that find social media as platform to viralise the misleading information embedded in the theories. Premised on this, this study was carried out to articulate the place of the conspiracy theories as misleading information pertaining to COVID-19 pandemic on social media platforms. Anchored on public sphere theory, the study argues that misleading information on social media as encapsulated in the theories have negative consequences including non-adherence to scientific measures to address the menace of COVID 19, stereotype of groups or countries, and erosion of trust and confidence in governments and other agencies, and spiraling infections and deaths mainly due to media illiteracy. The study recommends among other things the need for people to discountenance misleading information through media literacy as well as strictly adhere to non-pharmaceutical and scientific measures meant to reduce the rate of infections and deaths worldwide. It also recommends that developers of social media platforms should strengthen effort in deploying fact-checkers to dispel misleading information and make available and easily visible authoritative COVID-19- related content.
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    Social media messages as political communication strategy.
    (Journal of Media, Communication & Languages (JMC&L), 8(1), 19-44, Published by Faculty of Communication Technology, Cross River University of Technology, Calabar, 2021) Udende Patrick; Tsafa, T.N.; Omoloso, A.I.; Akpede, K.S.; Abdulrauf-Salau, A.; Tijani, A.F.
    Abstract The research problem this study set to demystify is that even as vast literature exists on political communication and social media, it is unlikely that analysis of social media posts by the Independent National Electoral Commission has been done. Method of the study was content analysis which nine INEC posts on Facebook and Twitter purposively selected were analysed. Unit of analysis was textual elements that constituted the social media posts. The study revealed that the social media posts were simple, appealing, persuasive and apt with possibility of providing civic education to the Nigerian electorate. The study concluded that social media are indispensable in political communication as they create awareness, enhance election transparency and ultimately, build credibility and integrity of elections. The study recommends, among other things, sustained use of social media with potentials to galvanise the electorate for active political participation and improve integrity of elections in Nigeria.