Browsing by Author "Mustapha, M.L."

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    Application of public relations strategies by Federal Government of Nigeria for COVID-19 containment
    (Glienicke, Germany: Galda Verlag, 2023) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Mustapha, M.L.; Omoloso, A.I.
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    Perceived Influence of Credibility on Use of and Dependency on Social Networking Sites for News among UNILORIN Students
    (Department of Mass Communication, University of Ilorin., 2020) Mustapha, M.L.; Mustapha, L.K.
    News, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment.
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    Social media and changing political behaviours among the youth in Kwara State of Nigeria
    (Democratic Communiqué, Published by University of Massachusetts Amhest Libraries, 2023) Mustapha, L. K.; Olufadi, O.H.; Azeez, A.L.; Udende, P.; Mustapha, M.L.
    Diminishing youth’s political engagement has been a subject of concern to political stakeholders thus becoming a fertile field of inquiry by scholars in political science, political communication and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth civic and political engagements receive attention from multi-theoretical and cross-disciplinary perspectives with diversifying prognoses. From the political communication viewpoint, the quantum and quality of political information in the mediated public sphere as well as representation in and access to the media have remained important factors predicting limited youth political participation and civic engagement. A corpus of studies, mostly from advanced democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion, in terms of access to and representation in media, precipitates political malaise. Premised on the social media affordance, these alternative positions believe that youth may not be engaging in electoral politics, they are exploiting other political participation repertoires created by the new communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media political campaigns have positive relationships with both online and offline political participation, with online participation being higher, even after controlling for political knowledge and political efficacy. The results have practical and policy implications that need to be addressed to guarantee the future of participatory political culture in youth-dominated democracies like Nigeria.