Browsing by Author "MUSTAPHA, Yusuf Ismail,"
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Item Effects of sales force on the performance of selected limited manufacturing firms in South-Western Nigeria(2015-09) MUSTAPHA, Yusuf Ismail,; BELLO, Kamal Asola; AMED, Abiodun GaniyuThe intense competition in fast moving consumer goods (FMCG) subsector of the Nigerian food and beverage industry in recent years has made business firms to tie their performance to the quality and appropriate size of the salesforce. Hiring and manufacturing the right salesforce is one of the most challenging activities in saleforce management because business firm needs to strive to have the right size or number of sales force required to achieve the stated objectives. The objective of this study is to determine the effect of salesforce on firm's performance using listed case study. The study used a combination of simple random and purposive sampling techniques to select three manufacturing firms out of fourteen firms that were in the food and beverage sector of Nigerian Stock Exchange. The study essentially sourced its data from the secondary sources such as relevant and related literature to provide conceptual and theoretical background for the subject matter Nigerian stock exchange. Fact book that provides data on annual reports of the selected firms for ten years. Linear regression was employed as analytical techniques. Findings of the study indicated that there is statistically significant relationship between salesforce and firm's performance and that salesforce size had significant effect on firm's performance. On the basis of this, it was recommended that managements of manufacturing firms in the food and beverage industries should strategically manage the relationship that exists between salesforce size and firms' performance to ensure attainment their firms' stated profit objectives.Item Marketability of Financial Services in a Competitive Banking Environment: Evidence from Nigerian Banking Industry(Department of Marketing, Faculty of Management Sciences, Osun State University, Okuku Campus, Nigeria, 2018) MUSTAPHA, Yusuf Ismail,; OMOLEKAN, Olushola Joshua; BELLO, Kamal AsolaThe environment where financial services are marketed is becoming more competitive and this had made the task of marketing of financial services increasingly challenging and highly specialized as a result of the unique features of financial products and services. This paper examines marketability of financial services in a competitive banking environment. It adopted a survey research design to collect the required secondary information and primary data for this work. The primary data was collected through a multiple-options and Likert scale questionnaire that was administered on the staff and customers of the banks under investigations, while the secondary information were collected from textbooks, and journals. The study employed correlation analysis and chi-square as analytical instrument. The results of the study indicate that there is a relationship between the marketing of financial services and customer satisfaction, and it shows that marketing oriented activities have improved the quality of banks’ financial services. It was recommended that bank managers should exploit relationships that exists between marketing of financial products and customer satisfaction by monitoring changes in the needs of target customers and they should also sustain the improvement in the quality of financial services by tracking all dimensions of dynamism in the bank operating environment. Keywords: Financial Services, Marketing, Competitive Environment, Strategy.