Browsing by Author "Charity, Ijeoma Ogbudinkpa"

Now showing 1 - 2 of 2
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    Marketing mix and students’ enrolment in private Universities in Kwara State, Nigeria
    (East African School of Higher Education and Development, College of Education & External Studies, Makarere Univeristy, Kampala, Uganda, 2019-08-06) Tukur, Abdulyaqin Murtala; Abdulrahman, Omosidi Sayuti; Abubakar, Abdulmumin Lawal; Charity, Ijeoma Ogbudinkpa
    his study aimed at presenting an acceptable marketing mix for private universities in Kwara State. The study observed the increasing number of applicants and relates this to the not too impressive patronage of these admission seekers to private universities. The study adopted a survey research method and used a research questionnaire titled “Marketing Mix Services and Students Enrollment”. The data collected were analysed using means, t-test and Pearson product-moment correlation statistics. The findings revealed that marketing mix can increase student enrollment and that the application of marketing mix is still low for private universities in the state. It was therefore concluded that marketing mix adoption would significantly boost students’ enrollment for these universities. Hence, the study recommended that the universities identify the marketing mix that suits their situation. The universities are also urged to use price and promotion to enhance their student population and, by so doing, enhance their income base.
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    Preparedness for and commitment to pre-service teaching practice in Kwara State, Nigeria
    (East African School of Higher Education and Development, College of Education & External Studies, Makarere Univeristy, Kampala, Uganda, 2019-03-20) Abubakar, Abdulmumin Lawal; Tukur, Abdulyaqin Murtala; Abdulrahman, Omosidi Sayuti; Charity, Ijeoma Ogbudinkpa
    Pre-service ‘teaching practice’ is an essential aspect of teacher-training which provides pedagogical knowledge and experience on how to go about the business of teaching. It should be conducted properly so as to prepare pre-service teacher trainees to service their mandate effectively. It is with this understanding that this study assessed the effectiveness with which it is conducted in tertiary institutions in Kwara State. Data was collected using two structured questionnaires and analysed using frequency counts and percentages. It was concluded that most of the students, teachers, supervisors and cooperating schools are highly prepared and committed to the teaching practice exercise while others are not