Browsing by Author "BELLO, Kamal Asola"
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Item Effects of sales force on the performance of selected limited manufacturing firms in South-Western Nigeria(2015-09) MUSTAPHA, Yusuf Ismail,; BELLO, Kamal Asola; AMED, Abiodun GaniyuThe intense competition in fast moving consumer goods (FMCG) subsector of the Nigerian food and beverage industry in recent years has made business firms to tie their performance to the quality and appropriate size of the salesforce. Hiring and manufacturing the right salesforce is one of the most challenging activities in saleforce management because business firm needs to strive to have the right size or number of sales force required to achieve the stated objectives. The objective of this study is to determine the effect of salesforce on firm's performance using listed case study. The study used a combination of simple random and purposive sampling techniques to select three manufacturing firms out of fourteen firms that were in the food and beverage sector of Nigerian Stock Exchange. The study essentially sourced its data from the secondary sources such as relevant and related literature to provide conceptual and theoretical background for the subject matter Nigerian stock exchange. Fact book that provides data on annual reports of the selected firms for ten years. Linear regression was employed as analytical techniques. Findings of the study indicated that there is statistically significant relationship between salesforce and firm's performance and that salesforce size had significant effect on firm's performance. On the basis of this, it was recommended that managements of manufacturing firms in the food and beverage industries should strategically manage the relationship that exists between salesforce size and firms' performance to ensure attainment their firms' stated profit objectives.Item IMPACT OF ADVERTISING ON RURAL DWELLERS’ BUYING BEHAVIOUR OF SELECTED ANTI-MALARIA DRUGS IN KWARA STATE, NIGERIA(UNIVERSITY OF ILORIN, 2018-02) BELLO, Kamal AsolaGiven the government control on drug manufacturing and advertisement in Nigeria, Capital Media has been the only body allowed to undertake advertisement of drugs on behalf of the manufactures. Incidentally, among the available means of advertisement, jingles, drumming and radio jingles are the most common in the rural areas especially on malaria and other diseases. However, because of the belief in traditional and local herbs, less attention is put to advertisement even with availability of radio. Therefore, the objectives of the study were to: (i) examine the effect of advertisement on awareness of anti-malaria drugs among rural dwellers in Kwara State; (ii) determine the impact of advertisement on the stimulation of interest on patronage of anti-malaria drugs; (iii) examine the effect of advertisement on the conviction towards buying anti-malaria drugs; and (iv) determine the effect of advertisement on buying behaviour of rural dwellers towards the purchase of anti-malaria drugs. The study employed survey design. The population of the study comprised of all rural dwellers in the sixteen local government areas of Kwara State. Convenience sampling technique was employed because of easy accessibility to respondents and a sample size of 400 respondents was selected for the study using Yamane model. The sample was proportionally distributed based on the population size of each local government area using Kumar model. Data were collected through a structured questionnaire. Factor analysis was used to condense the key variables while multiple regression analysis was used for the analysis of data obtained. The hypotheses were tested at 0.05 level of significance. The findings of the study were that: i advertising jingles have significant effect on awareness of anti-malaria drugs by rural dwellers in Kwara State with simple and catchy jingles, funny jingles and jingles in local dialects having β1 = 0.228, β2 = 0.217 and β3 = 0.129 respectively with p < 0.05; ii simple and catchy jingles, funny jingles and jingles in local dialects have significant impact on stimulation of rural dwellers’ interest, with β1 = 0.279, β2 = 0.375 and β3 = 0.148 respectively and p < 0.05; iii advertising jingles have significant effect on the conviction towards buying anti-malaria drugs by rural dwellers in Kwara State with β1 = 0.181 and β3 = 0.110 for simple and catchy jingles and jingles in local dialects respectively having p < 0.05, while funny jingles does not (β2 = 0.103 and p > 0.05); and iv simple and catchy jingles and funny jingles have significant effect on buying behaviour of rural dwellers towards the purchase of anti-malaria drugs in Kwara State with β1 = 0.115 and β2 = 0.120 respectively having p < 0.05, while jingles in local dialects have inverse relationship with β3 = -0.010. The study concluded that advertising anti-malaria drugs through jingles has significant effect on buying behaviour of rural dwellers. The study recommended that companies producing anti-malaria drugs should intensify their efforts by investing more in advertisement through jingles to influence rural dwellers buying behaviour.Item Impact of Social Media on Consumers' Patronage of Shoprite in the Southern West, Nigeria(Faculty of Management Sciences, University of Jos, 2018-07) ABDULRAHEEM, Mulikat,; BELLO, Kamal Asola; IMOUOKHOME, Ebun OmoniyiItem Marketability of Financial Services in a Competitive Banking Environment: Evidence from Nigerian Banking Industry(Department of Marketing, Faculty of Management Sciences, Osun State University, Okuku Campus, Nigeria, 2018) MUSTAPHA, Yusuf Ismail,; OMOLEKAN, Olushola Joshua; BELLO, Kamal AsolaThe environment where financial services are marketed is becoming more competitive and this had made the task of marketing of financial services increasingly challenging and highly specialized as a result of the unique features of financial products and services. This paper examines marketability of financial services in a competitive banking environment. It adopted a survey research design to collect the required secondary information and primary data for this work. The primary data was collected through a multiple-options and Likert scale questionnaire that was administered on the staff and customers of the banks under investigations, while the secondary information were collected from textbooks, and journals. The study employed correlation analysis and chi-square as analytical instrument. The results of the study indicate that there is a relationship between the marketing of financial services and customer satisfaction, and it shows that marketing oriented activities have improved the quality of banks’ financial services. It was recommended that bank managers should exploit relationships that exists between marketing of financial products and customer satisfaction by monitoring changes in the needs of target customers and they should also sustain the improvement in the quality of financial services by tracking all dimensions of dynamism in the bank operating environment. Keywords: Financial Services, Marketing, Competitive Environment, Strategy.