Browsing by Author "Ahmed, A.G"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
Item Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South Western Nigeria(Faculty of Management of Management Sciences, University of Maiduguri, Borno State, Nigeria, 2015) Mustapha, Y.I; Bello, K.A; Ahmed, A.GThe intense competition in the fast-moving consumer goods (FMCG) subsector of the Nigeria food and beverage industry in recent years has made business firms tie their performance to the quality and appropriate size of salesforce. Hiring and maintaining the right salesforce is one of the most challenging activities in salesforce management because the business firm needs to strive to have the right size or number of salesforce required to achieve its stated objectives. The objective of this study is to determine the effect of the sales force on firms' performance using listed manufacturing firms in food and beverage sector operating in the southwestern part of Nigeria as a case study. The study used a combination of simple random and purposive sampling techniques to select three manufacturing firms out of fourteen firms that were listed in the food and beverage sector of the Nigerian Stock Exchange. The study essentially sourced its data from secondary sources such as relevant and related literature to provide conceptual and theoretical background for the subject matter and the Nigerian Stock Exchange Factbook which provides data on annual reports of the selected firms for ten years. Linear regression was employed as an analytical technique. The findings of the study indicated that, there is a statistically significant relationship between the salesforce size and firms' performance and that salesforce size had a significant effect on firms' performance. On the bases of this, it was recommended that management of manufacturing firms in the food and beverage industry should strategically manage the relationship that exists between salesforce size and firms' performance to ensure the attainment of their firms' stated profit objectives.Item Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant(Faculty of Management Sciences, Fountain University, Osogbo, Nigeria., 2015) Mustapha, Y.I Ph.D; Bello, K.A; Ahmed, A.GThe continued rising competition in the fast-moving consumer market (FMCG) of Nigeria is taking its toll on the performance of manufacturing firms in the soft drinking sector. Manufacturing firms in this sector that are desirous of performance are now using sales promotion as a strategy for boosting sales performance. The paper purposefully examines the impact of sales promotion on revenue generation of manufacturing firms using Nigeria Nigerian Bottling Company, Ilorin as a case. The study collected ten years of sales promotion campaign expenditures and sales revenue generation data of the firm under investigation (i.e. from years 2004 to 2013). It is also explores existing relevant literature on sales promotion to provide the necessary conceptual and theoretical background for the subject matter. Ordinary Least Square (OLS) regression analysis was employed as the analytical technique. The finding of the study revealed that sales promotion campaign expenditure had a significant impact on the sales revenue generation of the Nigerian Bottling Company Ilorin Plant. It was recommended that the management of the firm should explore sales promotion campaigns as means of stimulating consumer purchases for the purpose of increasing the firm's sales revenue generation.Item Influence of Gender on Entrepreneurial Performance, Evidence from Ilorin Metropolis of Kwara State(Department of Marketing, Faculty of Management Sciences, University of Port-Harcourt, Rivers State, Nigeria, 2016) Mustapha, Y.I Ph.D; Yusuf, M.S; Ahmed, A.GItem Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy(Federal University of Otuoke, Bayelsa State, Nigeria, 2019) Oniku, A.C. Ph.D; Ahmed, A.G; Nnaji, C