An Evaluation of Products Innovation among Nigerian Commercial Banks

dc.contributor.authorAbdulraheem, Abdulrasheed
dc.contributor.authorEtudaiye-Muhtar, Oyebola Fatima
dc.date.accessioned2021-03-02T11:00:45Z
dc.date.available2021-03-02T11:00:45Z
dc.date.issued2009
dc.description.abstractThe product innovation process is a concept that banks are gradually adopting in order to outwit one another in the market place. This paper therefore analyse this process among Nigerian Banks, the different functions carried out by the banks, the innovation process, the various products and services offered by the banks and also the reason why a bank has to be innovative in its service rendering process. It concludes by recommending amongst other measures that a bank has to constantly come up with innovative products to be able to compete better in today's ever changing business and technologically driven environment.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4406
dc.language.isoenen_US
dc.publisherDepartment of Business Administration, University of Ilorinen_US
dc.subjectProduct Innovationen_US
dc.subjectCommercial banksen_US
dc.titleAn Evaluation of Products Innovation among Nigerian Commercial Banksen_US
dc.typeArticleen_US

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