Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies

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dc.contributor.authorAbdulraheem, M.
dc.contributor.authorImouokhome, E. O.
dc.contributor.authorGbadeyan, R. A.
dc.date.accessioned2023-01-09T11:29:42Z
dc.date.available2023-01-09T11:29:42Z
dc.date.issued2016
dc.identifier.citationAbdulraheem, M., E. O. Imouokhome, & R. A. Gbadeyan (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research. 6(1); 46-66. Published by the Department of Business Administration, University of Jos.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8239
dc.language.isoen_USen_US
dc.publisherDepartment of Business Administration, University of Jos.en_US
dc.subjectBusiness, word of mouth communication, insurance, marketing communication mix consolidationen_US
dc.titleImproving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategiesen_US
dc.typeArticleen_US

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