Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Business Administration, University of Jos.
Abstract
Description
Keywords
Business, word of mouth communication, insurance, marketing communication mix consolidation
Citation
Abdulraheem, M., E. O. Imouokhome, & R. A. Gbadeyan (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research. 6(1); 46-66. Published by the Department of Business Administration, University of Jos.