Assessment of Pattern Editorial Readership in Nigerian Newspaper

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dc.contributor.authorUdende, Patrick
dc.contributor.authorOnobe, M.J.
dc.date.accessioned2019-06-11T12:14:48Z
dc.date.available2019-06-11T12:14:48Z
dc.date.issued2014-03
dc.description.abstractThere is no denying the fact that people selectively read or listen to the mass media messages for obvious reasons. While some listen or read for entertainment, others do that for information or education among others. In view of this, the researchers carried out a survey on newspaper editorial readership in Nigeria in 2013 to determine the number of people that read editorial and for what reasons. Findings show that 81 per cent of the respondents randomly drawn from Makurdii, Benue State of Nigeria read editorial and most (88%) read for the purpose of education or information. While 39 per cent prefer editorial of interpretation, most (38%) are civil servants with males in the majority (59%). The study concludes that editorial readership culture in Nigeria is encouraging. It recommends among other things that the editorialists should always localise their editorials to sustain interest of readers.en_US
dc.identifier.issn2141-7229
dc.identifier.urihttp://hdl.handle.net/123456789/2120
dc.language.isoenen_US
dc.publisherKSU Journal of Mass Communicationen_US
dc.relation.ispartofseries3;
dc.subjectEditorialen_US
dc.subjectReadershipen_US
dc.subjectAfghanistanismen_US
dc.subjectExposureen_US
dc.subjectOwnershipen_US
dc.titleAssessment of Pattern Editorial Readership in Nigerian Newspaperen_US
dc.typeArticleen_US

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