Use of Social Media Marketing Strategies among Infopreneurs in South-West Nigeria

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dc.contributor.authorAjiboye, Oluyemisi Olubukola
dc.contributor.authorHaroon-Sulyman, Shakirat Oluwatosin
dc.contributor.authorChris-Israel, Helen Osebequen
dc.date.accessioned2023-10-03T10:33:08Z
dc.date.available2023-10-03T10:33:08Z
dc.date.issued2021
dc.description.abstractThe study investigated the influence of social media marketing strategies on infopreneurship in Nigeria during the COVID-19 Pandemic. Four research questions and a hypothesis guided the study. The study adopted a descriptive research design and online survey form was used as instrument of data collection. The population of the study comprised all the members of the NALISE who are infopreneurs. Convenience sampling was used to sample the population because of the incidence of COVID-19 in the country which necessitated a shut down on schools across the states and online administration of the instrument was considered the most effective for data collection. The online survey form was dropped at the NALISE Whatsapp group chat and 23 forms were found usable. The study showed that there was a positive influence of social media marketing strategies on infopreneurship during the COVID-19 pandemic. Likewise, there was also an increase in sales with the use of social media. The study recommended that LIS professionals should engage in infopreneurship and also adopt the use of social media in their businesses to take advantage of the wide reach and customer relationship management that social media offers.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/11797
dc.publisherESS ESS Publicationsen_US
dc.subjectEntrepreneurshipen_US
dc.subjectInfopreneursen_US
dc.subjectInfopreneurshipen_US
dc.subjectSocial media marketing strategiesen_US
dc.subjectLIS professionalsen_US
dc.subjectCOVID-19 Pandemicen_US
dc.titleUse of Social Media Marketing Strategies among Infopreneurs in South-West Nigeriaen_US
dc.typeBook chapteren_US

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