Design and Development of a Safe and Effective Online Marketplace for Nigeria

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dc.contributor.authorAmeen, Ahmed O
dc.contributor.authorAremu, Mukaila A
dc.contributor.authorOlagunju, Mukaila
dc.contributor.authorAwotunde, Joseph B
dc.contributor.authorOlowe, O T
dc.date.accessioned2018-08-14T09:20:35Z
dc.date.available2018-08-14T09:20:35Z
dc.date.issued2017-12-01
dc.description.abstractBuying and selling has gone beyond what is carried out only in a physical environment, as the availability of internet has made market and marketing a thing done online. Most online marketplaces (Websites) are individually managed in a way that it monopolises and restricts users to only products and services placed on them, thereby making users to think that only goods placed on such media are those available in the market. The paper proposed, designed and developed a web-based marketplace system using UML (Unified Model Language) and PHP as the Front-end (Programming Language) and MYSQL as the back-end (Database) running under WAMP (Window, Apache, PHP and MYSQL) Platform. The study used Case diagram and Class diagram, offered by UML for designing the system. The system provides a secured marketplace for products and services with the resources available online which is secure and provide customers marketplace with unlimited and unrestricted search. With the adoption of limited search engine optimisation that converges, accesses to various marketplaces through the use of links have been made possible. The study recommended that online marketplace should be improved on by not only limited to products in the country but goods and services outside the countryen_US
dc.identifier.citationISSN: 2550-7265en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1135
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Social Science, Geofrey Okoy University, Enugu, Nigeriaen_US
dc.relation.ispartofseriesGOUni Journal of Management and Social Sciences;Number 1 Volume 5
dc.subjectMarketplace, Optimisation, Products and Servicesen_US
dc.titleDesign and Development of a Safe and Effective Online Marketplace for Nigeriaen_US
dc.typeArticleen_US

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In the present era of globalization, trade liberalization and privatization, Information Technology (IT) plays a vital role to make a product competitive in the global market through all its manifestations like e-mail, multimedia electronic banking, internet, World Wide Web and so on (Talathi, 2007). Effective communication is the key to successful business (Naik, 2007). Internet is the fastest growing communication medium on earth at present. There is needed to take product in order to be widely publicised on the internet. Advertising on the Internet is almost a necessity for modern businesses, especially those that do business outside of their local community. Consumers use the Internet for more than simply entertainment or information, as they do with radio, television, magazines and newspapers. Consumers use the Internet to assist them in nearly every aspect of life, creating countless opportunities to place relevant, targeted ad messages.
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