Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry
dc.contributor.author | Umar, Muhammad Sani | |
dc.contributor.author | Mustapha, Yusuf Ismaila | |
dc.date.accessioned | 2019-10-15T14:25:20Z | |
dc.date.available | 2019-10-15T14:25:20Z | |
dc.date.issued | 2012-12 | |
dc.identifier.issn | 2315-9243 | |
dc.identifier.uri | http://hdl.handle.net/123456789/2573 | |
dc.language.iso | en | en_US |
dc.subject | Marketing strategies | en_US |
dc.subject | Mono-product marketing strategy | en_US |
dc.subject | Multi-product marketing strategy | en_US |
dc.subject | Sales and profit | en_US |
dc.title | Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry | en_US |
dc.type | Article | en_US |