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Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry
Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry
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scanN00016a.pdf
(3.84 MB)
Date
2012-12
Authors
Umar, Muhammad Sani
Mustapha, Yusuf Ismaila
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Abstract
Description
Keywords
Marketing strategies
,
Mono-product marketing strategy
,
Multi-product marketing strategy
,
Sales and profit
Citation
URI
http://hdl.handle.net/123456789/2573
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