Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry.

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dc.contributor.authorImouokhome, E. O.
dc.contributor.authorAbdulraheem, M.
dc.contributor.authorBello, K. A.
dc.date.accessioned2023-01-09T11:38:13Z
dc.date.available2023-01-09T11:38:13Z
dc.date.issued2016
dc.identifier.citationImouokhome, E. O, Abdulraheem, M. & Bello K. A. (2016): Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry. Journal of Business and Value Creation. 5(1); 135-150. Published by the Department of Marketing , Faculty of Management Sciences, University of Port Harcourt, River State, Nigeria.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8240
dc.language.isoen_USen_US
dc.publisherDepartment of Marketing , Faculty of Management Sciences, University of Port Harcourt, River State, Nigeria.en_US
dc.subjectStrategic marketing planning, strategy implementation, Hotel. industryen_US
dc.titleEffect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry.en_US
dc.typeArticleen_US

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