Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry.
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Marketing , Faculty of Management Sciences, University of Port Harcourt, River State, Nigeria.
Abstract
Description
Keywords
Strategic marketing planning, strategy implementation, Hotel. industry
Citation
Imouokhome, E. O, Abdulraheem, M. & Bello K. A. (2016): Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry. Journal of Business and Value Creation. 5(1); 135-150. Published by the Department of Marketing , Faculty of Management Sciences, University of Port Harcourt, River State, Nigeria.