Agenda Setting Theory: A Reflective and Visionary Analysis

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dc.contributor.authorMustapha, Lambe Kayode
dc.date.accessioned2018-08-10T13:47:15Z
dc.date.available2018-08-10T13:47:15Z
dc.date.issued2012-11-06
dc.descriptionThis power of the media to narrow the focus of the public to certain issues at the expense of others is the crux of agenda-setting theory, which is the focus of this chapter.en_US
dc.description.abstractThis chapter examine how the the public learn about the issues of the day via mediated communication; how the member of the public are primed to attach differential weighs to those issues in response to the media placements, displays and contextualization. It documents that past and projects into the future of the theory.en_US
dc.identifier.citationMustapha, L. K. (2012). Agenda-setting: A reflective and visionary analysis. In Critique and application of communication theories N. T. Ekeanyanwu, S. N. Ngoa & I. A. Sobowale (eds.) 85-108. Otta, Ogun State, Nigeria: Covenant University Press.en_US
dc.identifier.isbn978-37963-9-9
dc.identifier.urihttp://hdl.handle.net/123456789/1104
dc.language.isoenen_US
dc.publisherCovenant University Press, Otta, Ogun State, Nigeriaen_US
dc.subjectAgenda-setting, media agendaen_US
dc.subjectpublic agendaen_US
dc.subjectinter-media agendaen_US
dc.subjectagenda buildingen_US
dc.titleAgenda Setting Theory: A Reflective and Visionary Analysisen_US
dc.typeBook chapteren_US

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