Towards validating Moringa’s nutraceutical benefits: An examination of consumers’ perspectives vis-à-vis health benefits efficacy and willingness to pay

Simple item page
dc.contributor.authorAnimashaun, JO
dc.contributor.authorWilliams, FE
dc.contributor.authorToye, AA
dc.date.accessioned2021-06-01T12:32:48Z
dc.date.available2021-06-01T12:32:48Z
dc.date.issued2013
dc.description.abstractThis study examined the validity of claimed Nutraceutical benefits of Moringa oleifera products through the lens of consumers’ perceptions and Willingness to Pay (WTP) for perceived benefits. Data were randomly collected from 120 sampled Moringa consumers. Results indicate that knowledge of Moringa oleifera’s benefits is high among respondents and Moringa is consumed for various preventive and curative purposes. On the average, respondents were willing to pay about 5% over and above the current price of Moringa product so as to have access to perceived product’s Nutraceutical benefits. WTP was found to be significantly influenced by perception of efficacy of product’s benefits (p = 0.01), education (p = 0.02) and occupation of respondents (p = 0.03). The study emphasizes the need for further clinical and pharmacological doubleblind placebo test trials to ascertain the acclaimed therapeutic benefits of the product.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/5659
dc.subjectNutraceutical benefitsen_US
dc.subjectwillingness to payen_US
dc.subjectdouble-blind placebo clinical trialsen_US
dc.titleTowards validating Moringa’s nutraceutical benefits: An examination of consumers’ perspectives vis-à-vis health benefits efficacy and willingness to payen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
agris_on-line_2013_2_animashaun_williams_toye.pdf
Size:
395.85 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.69 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections