HARNESSING SOCIAL MEDIA AS VIABLE PLATFORMS FOR ENVIRONMENTAL MANAGEMENT IN THE 21ST CENTURY
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Date
2016
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Publisher
Clarion University of Pennsylvania, Clarion, Pennsylvania
Abstract
Environmental problem is currently one of the major global challenges of the 21st century. In the past, the three components
of the environment- air, soil and water were pure, virgin, undisturbed, uncontaminated and basically most hospitable. Today,
the reverse is the case; this is largely due to urbanization and development of science and technology leading to total
conquest of the earth by man. The results are soil erosion, flooding, pollution and land degradation among others. In the face
of these numerous challenges however, it is discovered that not only the enforcement by government agencies concerned is
the problem but also awareness regarding why, when, and how to prevent and manage a particular environmental problem in
the immediate environment.
The use of social media platforms at getting information regarding the basic requirements and management of the
environment closer to as many people as possible is therefore the central theme of this paper.
The various platforms of social media as well as their characteristics are discussed, and ways by which social media can
accelerate environmental management are suggested to enhance environmental management and attain sustainable
development.
Description
Keywords
Social Media, Networking, Internet, Environmental Management, Sustainability, Sustainable Environment