MARKETING CHANNEL FOR URBAN FARMERS AND FOOD SECURITY IN ILORIN, NIGERIA
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Date
2014-06-12
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Department of business administration, kaduna state university, kaduna
Abstract
The rapid urbanization in most developing countries has brought along its attendance problems such as slum, unemployment, increased poverty and food insecurity. There are more people living in urban cities, making food security issues becoming a source of concern. This development therefore, called for the need to produce more food for the growing population of urban dwellers, nor only through farming in rural areas but also in urban cities. The food distribution to urban cities, most especially in Ilorin in recent times has been grossly inadequate due to poor road network and high cost of transportation from the rural area. This consequently, leads to problem of chosen the most cost effective marketing channel for these agricultural products. The objective of this paper is to determine the effects of marketing channel on distribution of food in urban residents in Ilorin, Nigeria. The data was obtained through surveying methods using basically primary data in form of questionnaire and secondary data for the relevant data of the study. The simple random method sampling technique was employed for the selection of respondents. The statistical techniques employed are Pearson correlation and analysis of variance. The findings reveals that marketing channels have significant effect on food distribution, because adequate food distribution is necessary for food security to be achieved. Also, there is positive correlation(r=0.484) between farming experience and agricultural production by the urban farmers. The study recommends that institutional barriers to land use should be removed and urban farmers should be encouraged to form association which would assists them have more access to funds and training. There is great potential. In encouraging Urban Agriculture apart from increase food production, it also offer many benefits which leads to improve quality of life and well being.
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Keywords
urban agriculture,, food security,, direct marketing,, ANOVA,, poverty, hunger