Gender Roles and Attitudes in the Workplace: Assessment of Human Attributes and Gender Differentiation in Media Houses
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Date
2015-12
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Publisher
Faculty of Social Sciences, University of Ilorin, Nigeria
Abstract
The media is recognised as a reflection of the society just as it is credited for shaping the society. This symbiotic relationship informs the blame cast on the former as regards promotion of gender stereotype. It is argued that, the pervasive power of the media on its consumers has been negatively employed in transforming gender representation in its content into the reality held by men and women about themselves and their roles in the society. Principally, the media is accused of engendering a statuesque in which women are subtly discriminated against. Therefore, this paper used the survey method to investigate gender operations within the media houses with the aim of establishing the prevalence and direction of gender discrimination and stereotype. Although findings obtained through a self-designed questionnaire reveal the existence of the glass ceiling phenomenon, it however, indicate strong, positive relationships between human attributes of staffers in the media houses regardless of their gender. Based on this, the study recommends positive work-attitudes from staffers, especially, female staffers to correct the age-long bias and stereotype against them.
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Keywords
gender roles, Glass Ceiling, Media houses, Stereotype