An Evaluation of Customers' Bank Selection Decisions in Nigeria
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Date
2004
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DEpartment of Business Administration, University of Ilorin
Abstract
The current competition in the Nigerian banking sub-sector underscore the important of customer's consideration in bank selection. While some bank keep growing in terms of branch network some are run out of business under the acclaimed distressed syndrome. The study unlike the other researcher use analysis of variance method to evaluate various factors considered by customers in Kwara State in their bank selection process. It was discoursed that the level of signiflcant of each factor depends on the following strata: the level of income, type of account holding, level of Education and type of employment of customer. Therefore, professional bankers are advices to study the major category of customers that operates accounts with them to determine relevant factors predicted by this study that can enhance branch performance in both short and long run of the bank.
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Keywords
Customers, Bank, Evidences, Decision