Analysis of dried fish marketing in Kwara State, Nigeria.
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Date
2014
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Journal ISSN
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Publisher
Federal University of Technology, Minna
Abstract
This study was carried out to examine marketing of dried fish in Kwara State, Nigeria. The study used a combination of information discussions and questionnaires to collect data from 70 dried fish marketers in 2012. Data collected were analyzed with descriptive statistics, gross margin analysis and Gini coefficient analysis. The study revealed that dried fish marketing was dominated by active literate population that were most females and majority of the marketers finance their business through personal savings. Dried fish marketing channel in the study area was both centralized and decentralized. The profitability analysis suggests that dried fish marketing is a profitable venture in the study area. However, the marketing system was not efficient, indicating that the necessary marketing functions were not properly performed. Therefore, Government policies should be directed towards reducing labour cost, transportation charges, fish lost as waste and provision of credit by banks for the traders to expand their business.
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Keywords
Dried fish, Marketing, profitability analysis, marketing channels
Citation
18. Fadipe, A.E.A., Falola, A. & Onipe, O. M. (2014): Analysis of dried fish marketing in Kwara State, Nigeria. Nigerian Journal of Technological Research, 9(2):11-15. DOI: http://dx.doi.org/10.4314/njtr.v9i2.3 Published by Federal University of Technology, Minna. Available online at http://www.njtrng.org/njtrallissues_files/Fadipe%20et%20al.%209(2)%202014.pdf