Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth
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Date
2017
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Abstract
The Nigerian wedding industry is one of the most lucrative business industries in the
country today; this is as a result of the frequency of the event which has become a
global phenomenon. This study therefore seeks to find out the motivations as well as
psychological effects behind posting, liking and sharing wedding pictures and videos on
social media platforms among Nigerian youth. A random sampling of 350 (n=350)
Nigerian youth was carried out. Findings reveal that the act of posting, liking or sharing
of wedding pictures and videos on social media platforms by the youth could translate to
their desire to publicize the designers and decorators due to their love for what they
wear. The study is also able to infer that quite a number of Nigerians who post wedding
pictures and videos on social media do so with the intention of showing the kind of
extravagant life style they live.
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Keywords
Social media, weddings, instagram, youth, advertising