Influencing the Message: The Role of Media Ownership on the Press Coverage of the 2015 Presidential Electoral Campaign in Nigeria
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Date
2017-12
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Brazilian Journalism Researchers Association
Abstract
This study focuses on the role of media ownership on the press coverage of the 2015 presidential election campaign in Nigeria. Using content analysis, the aim of the study was to identify the themes and examine the direction of the coverage of election campaign news items between the two main political parties in the country-Peoples’ Democratic Party (PDP) and the All Progressives Congress (APC) published in The Nation on one hand and the Nigerian Tribune on the other hand, between January 2015 and March 2015. Findings from the study indicate coverage replete with biases, although with some remarkable incidents of objectivity and balancing, and show that the two newspapers analysed in this study merely reflected the political leanings of their respective publishers. Key words: Nigerian Media. Ownership. 2015 Presidential Electoral Campaign.
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Keywords
Nigerian Media, Ownership, 2015 Presidential Electoral Campaign
Citation
1. Abubakre, F.I. (2017) Influencing the Message: The Role of Media Ownership on the Press Coverage of the 2015 Presidential Electoral Campaign in Nigeria, Brazilian Journalism Research Journal, Vol. 13(3) 60-85