Mainstreaming African communication scholarship through paradigmatic and programmatic research

Abstract

The chapter analyses the mechanisms for advancing communication scholarship in African setting from the prisms of paradigmatic stances in mass communication theorisation and research. It profiles the ontological, epistemological and axiological considerations that grounded extant communication theories and the need to enhance visibility of African communication research and scholarship through Afrocentric paradigm.

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Citation

Mustapha, L. K., Mustapha. M. L. & Abubakar, I. Y. (2021). Mainstreaming African communication scholarship through paradigmatic and programmatic research. In Issues in Fourth and Fifth Estates of the Realm: Festschrift on Professor Ralph Afolabi Akinfeleye

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