Browsing by Author "Zubair, O.S"

Now showing 1 - 4 of 4
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    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective and they also achieve desired performance. This study thus examines the impact of adopting growth strategies on organisation performance with special reference to item 7 in Ilorin, kwara state. The population of the study consists of customers of Item 7 in six (6) branches in Ilorin out of which three (3) branches were systematically selected for the purpose of this study. The study employs Godden's (2004) infinite sample techniques to arrive at representative sample of 246 and questionnaires were used to collect data from respondents. Out of 246 questionnaires that were administered, 222 questionnaires were returned and used to achieve the study objective. The study formulated two null hypotheses and both were disapproved as the independent variables (market development and product development strategy) statistically predict the dependent variable (organisation performance). Descriptive analysis and graphs were used to present data and hypotheses were tested with regression analysis and MANOVA and the findings show that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to Item 7 to increase their performance and the study recommended that FCMG firms should adopt market and product development strategies to improve their organisation performance.
  • Item
    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective in order to achieve desired performance. This study thus examined the impact of growth strategies on organisation performance with special reference to item 7 in Ilorin, Kwara State. The population of the study comprised customers of item 7 in Ilorin, Kwara State. Closed-ended questionnaire was used to prompt information from 246 respondents who were selected through purposive sampling techniques using Godden's (2004). The researcher distributed 246 questionnaires, while only 222 questionnaires were returned. Hypotheses were tested using linear regression analysis with the aid of Statistical Packages for Social Sciences (SPSS). Findings of the study revealed that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to improve the performance of Item 7. The study recommended that fast moving consumer goods (FMCG) firms should adopt market and product development strategies to improve their performance.
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    Efficacy of Service Recovery Strategies on Customer Satisfaction in the Hospitality Industry: A Scoping Review.
    (Uniben Journal of Marketing, 2024) Jatto, A.A; Gbadeyan, R.A; Zubair, O.S
    This study aimed to investigate various service recovery strategies employed in the hospitality industry, with a focus on enhancing customer satisfaction. The study addressed the challenge of identifying effective service recovery strategies that accommodate cultural nuances and industry-specific challenges within the hospitality sector. A comprehensive scoping review was conducted, utilizing desk research and secondary sources, including journal articles, industry reports, and academic papers. The selection process involved purposive sampling based on specific inclusion criteria, focusing on articles from 2013 to 2023, related to service recovery strategies in the hospitality industry. A total of 22 articles were selected and analyzed using qualitative thematic and content analysis. The study identified common patterns and successful strategies across different segments of the hospitality industry. Key findings emphasized the universal importance of proactive communication, swift issue resolution, and empowered frontline staff in enhancing customer satisfaction. The research highlighted the need for tailored strategies to address cultural and industry-specific nuances, advocating for continuous improvement in service recovery practices. Practitioners are urged to focus on proactive communication, invest in staff training, and foster a customer-centric culture. This study adds to the existing body of research by providing a cross-regional analysis of service recovery strategies within the hospitality industry, highlighting the significance of cultural adaptation and ongoing improvement in service practices. It offers actionable recommendations for industry professionals to boost resilience and achieve sustained success in a dynamic and evolving environment.
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    Impact of Product Branding and Packaging on Consumer Purchase Intention: A Study of PZ Cussons Nigeria, Plc.
    (Bayero Journal of Africa Entrepreneurship Studies, 2023) Jatto, A.A; Bello, K.A; Zubair, O.S
    This research investigates the impact of product branding and packaging on consumer purchase intentions using PZ Cussons Nigeria, PLC as a case study. Employing a survey research design, data was collected from 344 respondents in Ilorin Township, Kwara State, Nigeria with the aid of questionnaire. The study analyzed the effects of brand image, packaging color, and brand awareness on consumer buying behavior, consumer perception, and purchase decisions. Results indicate that brand image significantly influences consumer buying behavior, with brand ambassadors, perceived price, and perceived quality playing pivotal roles. Packaging color has a substantial impact on consumer perception, emphasizing the importance of strategic design. Additionally, effective brand awareness strategies, including advertising and sales promotion, significantly influence purchase decisions. The study concludes with recommendations for enhancing brand image, optimizing packaging design, and continuously adapting brand awareness strategies to positively shape consumer purchase intentions.