Browsing by Author "Tsafa, Tina"

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    Communication Tools and Challenges of Global Modernity: Focus on E-Governance in Nigeria
    (Nigeria Journal of Management Sciences (NJMS), 2015-07) Udende, Patrick; Tsafa, Tina
    This study was conducted to determine the extent to which e-governance has fared in Nigeria. Primary data was obtained through questionnaire and interview from a sample of Sciences (SPSS) tool. The results show that 61.3% contest the belief that e-governance leads to transparency, accountability and reduction in corruption. Also,54% show that insufficient internet infrastructure and illiteracy conspire to thwart the effectiveness of e-governance in Nigeria. The study concludes that people lack confidence in the initiative. The study recommends among other things, prioritization of human capacity development. Also, internet services should be made easily affordable to every Nigerian by reducing the internet cost to be more accessible by citizens so as to enhance their interaction 483 and 25 respondents respectively. Descriptive analysis was done, using Statistical Package for Social with government.
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    MEASURING THE EFFECT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR
    (2014) Udende, Patrick; Iorkase, Sylvester; Tsafa, Tina
    A noticeable feature of business performance is fluctuation in sales of different products and several factors including packaging are responsible for this. A survey was therefore, conducted in June, 2014 with the aim of establishing if packaging significantly influences consumers’ buying behaviour. The research was based in Ilorin, Abuja and Lagos, Nigeria. Using the simple random sampling, questionnaires were administered on 300 consumers to obtain data which were analysed by Special Package for Social Scientists (SPSS) while Chi-square was used to test the hypotheses. Findings from the 287 (96%) respondents that returned the questionnaires show a strong relationship between packaging and consumer’s buying behaviour as 98% of respondents admit that they are attracted by packaging and 95% respondents admit to have also bought products due to the way such products were packaged. The study concludes that though packaging serves as a tool of sales promotion and stimulator of impulsive buying behaviour, other factors like product quality and price significantly influence buying behaviour. The paper recommends among other things that due to changing consumers’ lifestyle producers should evolve new packaging approaches as well as complement packaging with quality.