Browsing by Author "Tijani, A.F."

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    How University of Ilorin undergraduates perceive Nigeria’s Independent National Electoral Commission’s social media use for citizens’ engagement
    (Journal of Law and Social Sciences, 4(4), 55-74, Published by University of Zambia, 2020) Udende Patrick; Tijani, A.F.
    Using mixed method with questionnaire and in-depth interview as instruments of data collection, a study was carried out with the objective of finding out undergraduates’ perception of the Independent National Electoral Commission’s (INEC) deployment of social media to engage citizens. Population of the study was 44,919 undergraduates at the University of Ilorin, Nigeria from which a sample of 386 was drawn for the quantitative aspect and fifteen informants for the qualitative aspect. The quantitative data was analysed using Statistical Package for Social Sciences 21 version while responses of informants were recorded and transcribed by the researchers. Findings showed that undergraduates, who are active users of social media perceived messages the electoral body posted as untrustworthy. In addition, the body lacked visibility on social media. The study concluded that INEC’s use of social media for citizens’ engagement was in response to the demand of the contemporary society which social media cannot be ignored. The study recommended the need for INEC to be more aggressive in social media use as well as build public trust through prompt responses to issues and allegations.
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    Social media messages as political communication strategy.
    (Journal of Media, Communication & Languages (JMC&L), 8(1), 19-44, Published by Faculty of Communication Technology, Cross River University of Technology, Calabar, 2021) Udende Patrick; Tsafa, T.N.; Omoloso, A.I.; Akpede, K.S.; Abdulrauf-Salau, A.; Tijani, A.F.
    Abstract The research problem this study set to demystify is that even as vast literature exists on political communication and social media, it is unlikely that analysis of social media posts by the Independent National Electoral Commission has been done. Method of the study was content analysis which nine INEC posts on Facebook and Twitter purposively selected were analysed. Unit of analysis was textual elements that constituted the social media posts. The study revealed that the social media posts were simple, appealing, persuasive and apt with possibility of providing civic education to the Nigerian electorate. The study concluded that social media are indispensable in political communication as they create awareness, enhance election transparency and ultimately, build credibility and integrity of elections. The study recommends, among other things, sustained use of social media with potentials to galvanise the electorate for active political participation and improve integrity of elections in Nigeria.