Browsing by Author "Olowo, A.G"

Now showing 1 - 2 of 2
  • Item
    Impact of sales promotion on revenue generation of Nigerian Bottling Company, Ilorin plant
    (Fountain journal of management and social sciences, 2015) Mustapha, Y.I; Bello, K.A; Olowo, A.G
    The continued rising competition in the fast moving consumer market (FMCG) of Nigeria is taking its toll on the performance of manufacturing firms in the soft drinking sector. Manufacturing firms in this sector that are desirous of performance are now using sales promotion as a strategy for boosting sales performance. The paper purposefully examines the impact of sales promotion on revenue generation of manufacturing firms using Nigerian Bottling company, Ilorin plant as a case study. The study collected ten years sales promotion campaign expenditure and sales revenue generation data of the firm under investigation ( i.e. from years 2004 to 2013). It also explores existing relevant literature on sales promotion to provide necessary conceptual and theoretical background for the subject matter. Ordinary Least Square (OLS) regression analysis was employed as analytical technique. The findingof the study revealed that sales promotion campaigns expenditure had significant impact on sales revenue generation of Nigerian Bottling company Ilorin plant. It was recommended that management of the firm should explore sales promotion campaigns as means of stimulating consumer purchases for the purpose of increasing the firm's sales revenue generation.
  • Item
    Influence of gender on entrepreneurship performance: evidence form Ilorin metropolis of Kwara State
    (Department of Marketing, Faculty of Management Sciences, University of Port- Harcourt, 2016) Mustapha, Y.I; Yusuf, M.S.; Olowo, A.G
    Abstract The performance of small scale entrepreneurs in recent past has been recognized to be the key to economic growth and development of every nation and this entrepreneurial performance is believed to be gender driven in some societies. This study purposefully examined the effect of gender on sales performance of small scale entrepreneurs in Ilorin metropolis of Kuara State The study used appropriate sample size determination methods to arrive at 369 respondents. Primary data were collected through a multiple choice and likert scaled questionnaire that was administered on the target respondents while secondary data were collected through the relevant Text books, Journals and Workshop materials. Ordered logistic regressiori analysis model was used to analyse the subject of discourse. It was discovered through the Pseudo R' that gender does not have significant effect on the sales performance of small scale entrepreneurs in Ilorin metropolis