Browsing by Author "Olowo, A.A."

Now showing 1 - 2 of 2
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    Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    (Riphah Centre of Islamic Business, Riphah International University, Lahore, Pakistan, 2021) Mustapha, Y.I.; Yahaya, A.A.; Abdulazeez, S.O.; Olowo, A.A.
    Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLS-SEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that halal products and halal investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of corporate social responsibility on members’ patronage from an Islamic perspective. The import of the study stems from the fact that it broadly investigated the extent of implementation out of the six dimensions of corporate social responsibility. Limitations: The main constraints of the study are predicated on the fact that it was conducted in a region of the country and the study’s inability to isolate other factors which might have contributed to members’ patronage of non-interest cooperative societies. Implications: The study’s findings can aid the management of non-interest cooperative societies and other similar institutions in formulating strategic policies and programmes geared towards operating and promoting halal investment opportunities and supporting the indigent members of the communities through corporate charities/donations.
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    Relationship Marketing and Performance of Online Micro Businesses
    (Department of Marketing, Faculty of Management Sciences,University of Ilorin, Ilorin , Nigeria., 2024) Folarin, B.A; Olowo, A.A.
    The intense competition from giant online business stakeholders has posed a major threat to the success of micro-business operations within the Internet environment. Hence, this study explores the relationship between relationship marketing and the performance of online micro businesses. In an increasingly digitalized economy, the effective management of customer relationships has become imperative for the success of micro-enterprises operating online. The study investigates the impact of relationship marketing tactics such as; personalized communication, customer engagement, and trust-building on key performance indicators (website traffic, churn rate, social media engagement and customer lifetime value) of online micro businesses. This study is an exploratory research design and data were collected through desk research. Drawing upon established theories of relationship marketing and extant reviewed literature regarding the performance of online micro businesses, this study concludes that relationship marketing strategies are key to the success and performance of online micro businesses. Hence, the study recommended that management should make a sharp effort to sustain the relationship through effective communication, effective customer engagement template and trust-building with their existing and potential customers.