Browsing by Author "Oketunbi, Ebony Olatunde Ola"

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    A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis
    (Department of Mass Communication, Faculty of Arts, University of Nigeria, Nnsuka, 2016-03) Oketunbi, Ebony Olatunde Ola; Isah, Friday Isah; Abdulrauf-Salau, Aishat
    In Order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated. This study replicated the pioneer study by McCombs and Shaw (1972) on the agenda setting theory . A combination of descriptive survey and content analysis was adopted as research methods. The population of study were adult residents of Ilorin metropolis out of which 100 respondents were randomly selected. Contents of The Punch and The Nation newspapers , in addition to radio Nigeria's 7 a.m Network News and Unilorin FM's 5 p.m News Headlines broadcasts were also analysed from the period of 23 April to 22 May, 2013. Data analysis revealed that the mass media agenda mostly constitutes public agenda. therefore the study confirmed the agenda-setting theory and recommended that government and policy makers should exploit the findings to set public agenda for development.