Browsing by Author "OMOLEKAN, O.J. (PhD)"
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Item BRAND DEVELOPMENT STRATEGY AND CONSUMERS' CHOICE IN NIGERIA(Department of Business Administration, Faculty of Management Sciences, Ambrose Alli University, Ekpoma, Edo State, Nigeria, 2020-03) OMOLEKAN, O.J. (PhD); Ajayi, E.O. (PhD); Kazeem-Bayo, L.O.In recent times, consumers expend quality time and energy in Shopping for products that can meet their needs at any point in time. The searches are usually narrow down to the known and acceptable brands. Business enterprises were challenged to developed brand strategies in positioning their product brands in the mind of consumers. Therefore, this study examines the influence of brand development strategy on consumer choice in Nigeria. Specifically, the study evaluates the effect of brand extension, product line extension and multi-brand on consumer's choice. Cross sectional survey design was adopted for the study. Validated structured questionnaire was used to elicit information from the respondents with average variance extracted (AVE) as a test of both convergent and divergent validity of more than 0.50, with Cronbach alpha of 0.81 and composite reliability of 0.80. Four hundred and twenty one households within Ibadan metropolis were selected for the study. Knorr seasoning product of Unilever Nigeria Plc. was evaluated. Partial least square algorithms and bootstrapping techniques were used to analyzed the data with the aid of SMARTPLS 3. The findings revealed that the identified variables of brand development strategy influence consumer choice with R² of 0.507, t-value greater than 1.96 and p-value less than 0.05. The study concluded that brand development strategy influence consumer's choice. The variables are capable of predicting consumer's choice. The study recommended that multi-brand, price extension and brand identity strategies should be enhanced to improve consumer's satisfaction.Item ENVIRONMENTAL ISSUES IN OPERATIONS MANAGEMENT: A PRODUCTIVITY EFFICIENCY APPROACH(FACULTY OF MANAGEMENT SCIENCES, UNIVERSITY OF ILORIN, ILORIN., 2021) Prof.Rotimi A. Gbadeyan; OMOLEKAN, O.J. (PhD)The core value of any organization be it manufacturing or service industry is production. This is critical as the image of the organizations depends largely on the quality of their product or service. Production does not exist in isolation, the effectiveness of production activities are influenced by the environment. Production is made in the environment and for the environment. This makes it difficult for the production activities to be clearly separated from the environmental activities. The interrelationship between organizations and environment can make or mar productivity efficiency. It is expedient for business organizations to be proactive rather than expecting a reactive actions from the environmental forces before being socially responsible. Thus, for organizations to be socially responsible. managers must be able to think strategically in making decisions to protect the environment through raw material used, waste generated, emission and pollution control, and good working environment to gained support from all stakeholders in enhancing productivity efficiency.