Browsing by Author "OLOWO, A.A"

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    Pricing Strategies and Consumer Buying Patterns in a Digital Economy Among Residents of Government Residential Areas, Ilorin
    (Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2020) OLOWO, A.A; Prof. Aremu, M.A; Jatto, A.A; Bakare, A.H
    The important of information technology cannot be over-emphasis especially now that customers’ movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on the customer’s buying pattern during the digital economy. Three hundred and ninety (390) structure questionnaires were designed but only three hundred and seventy-five (375) were filled appropriately and returned. Simple random sampling was adopted in selecting the sample and a structured questionnaire was designed and administered among the respondents. The analysis reveals p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis was accepted for the two tentative statements tested. The finding shows there is a positive relationship between mobile pricing strategies and dynamic pricing strategies. It was concluded that it is pertinent for contemporary marketers/producers to take defensive measures in addressing the issue of pricing during the digital economy. Infrastructural development, 24/7 online customer service, and holistic online ads were among the recommendation