Browsing by Author "Najeem, M.O"

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  • Item
    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective and they also achieve desired performance. This study thus examines the impact of adopting growth strategies on organisation performance with special reference to item 7 in Ilorin, kwara state. The population of the study consists of customers of Item 7 in six (6) branches in Ilorin out of which three (3) branches were systematically selected for the purpose of this study. The study employs Godden's (2004) infinite sample techniques to arrive at representative sample of 246 and questionnaires were used to collect data from respondents. Out of 246 questionnaires that were administered, 222 questionnaires were returned and used to achieve the study objective. The study formulated two null hypotheses and both were disapproved as the independent variables (market development and product development strategy) statistically predict the dependent variable (organisation performance). Descriptive analysis and graphs were used to present data and hypotheses were tested with regression analysis and MANOVA and the findings show that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to Item 7 to increase their performance and the study recommended that FCMG firms should adopt market and product development strategies to improve their organisation performance.
  • Item
    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective in order to achieve desired performance. This study thus examined the impact of growth strategies on organisation performance with special reference to item 7 in Ilorin, Kwara State. The population of the study comprised customers of item 7 in Ilorin, Kwara State. Closed-ended questionnaire was used to prompt information from 246 respondents who were selected through purposive sampling techniques using Godden's (2004). The researcher distributed 246 questionnaires, while only 222 questionnaires were returned. Hypotheses were tested using linear regression analysis with the aid of Statistical Packages for Social Sciences (SPSS). Findings of the study revealed that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to improve the performance of Item 7. The study recommended that fast moving consumer goods (FMCG) firms should adopt market and product development strategies to improve their performance.