Browsing by Author "Mustaffa, Che Su"

Now showing 1 - 5 of 5
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    Factors Associated with the Adoption of Sexual Abstinence and Contraception Among Moshood Abiola Polytechnic Students in Abeokuta, Nigeria
    (Springer, Singapore., 2015) Kadiri, Kehinde Kadijat; Ahmad, Mohd Kharie; Mustaffa, Che Su
    The growing rate of risky sexual behaviour among young adults contributes significantly to the spread of STI epidemic in Nigeria. As a result of this, this study explores the factors associated with the adoption of sexual abstinence and contraception among Moshood Abiola Polytechnic (MAPOLY), Abeokuta, students aged between 18 and 25 years. An in-depth interview was conducted among 28 students. The research reveals that young adults have a good knowledge of contraception and abstinence as a method for the prevention of STIs. However, some of them are still involved in risky sexual behaviour. The study identified some ‘protective’ and ‘risk’ factor behaviours that have the tendency of resulting into positive and negative health outcomes, respectively. A good understanding of the protective factors will avail STI campaign planners on how to develop effective intervention that targets these factors known to promote abstinence and condom usage behaviour and its outcomes. The study concludes that there is a need for the implementation of an all-encompassing integrated multi-sectoral approach which will utilise all the various stakeholders in providing a comprehensive abstinence sexuality education for young adults.
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    Impact of Channel on Message Effectiveness: A Case of Disseminated Information on Material Mortality in Nigeria
    (Department of Communication, Universiti Utara Malaysia,Sintok, Kedah, Sintok, 06010, Malaysia, 2012) Abdulbaqi, Salah Saudat; Mustaffa, Che Su
    The primary aim of investing in information dissemination is to create enlightened citizens that are expected to make informed choices when faced with problems. While most developed countries have attained the fifth goal of MDGS by recording a substantial drop in the rate of maternal mortality, most developing countries; especially from sub-Saharan Africa cannot boast of same. Despite the huge amount spent on campaigns to curb this menace, Nigeria still records a high toll of maternal mortality. As fundamental as this problem is, there is a dearth of literature examining the inverse relationship between the investment and message effectiveness. This study examined the two popular channels of communication in Nigeria: the mass media and the interpersonal channels in relation to effective dissemination of information on maternal mortality. A survey of 380 respondents from North-Central Nigeria revealed that although the two channels are statistically significant (p<0.05), interpersonal communication makes the strongest unique impact on disseminated information on maternal mortality: Beta=.42, while for the mass media, Beta= .13. Both channels explain 28% of recorded success of disseminated message on maternal mortality.
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    Knowledge Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria
    (Department of Mass Communication, Delta State University, 2015-10) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su; Omopupa, Kamal Tunde
    Globally, Nigeria has the second largest prevalence of HIV/AIDS in the world. However, limited studies have focused attention on the knowledge, attitude and sources of information of People Living with HIV/AIDS (PLWHA) in Nigeria. This study explored the depth of knowledge, attitude and sources of information among HIV/AIDS positive patients at Federal Medical Centre, Abeokuta, Nigeria. The in-depth interview among the PLWHA revealed that they have different misconceptions on HIV/AIDS prior to the discovery of their health status. Also, the PLWHA have vague information on HIV/AIDS before testing positive to the infection. Therefore, they considered the information that they received through the medical personnel in the hospital, support groups, HIV seminars and workshops as better channels for up-to-date information on HIV/AIDS. Furthermore, information disseminated through the traditional mass media was regarded as vague and obsolete. Some informants do not use condoms during sexual intercourse with their spouses and lovers because of their inability to disclose their status to their partners for fear of stigmatisation. The study concludes that there is a need for strategically designed HIV/AIDS campaign to meet the sensitive needs of PLWHA. It is expedient for mass media to strategically design HIV/AIDS messages for PLWHA in Nigeria through partnership with medical personnel and support groups.
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    Religion and STIs Campaigns: The Perceptions of the Nigerian Youths
    (Universiti Putra Malaysia Press, 2015) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su
    Religious constraints on sexuality may have consequences for the transmission of Sexually Transmitted Infections (STIs). Recognising that several religious tenets may have the positive effect of reducing the prevalence of STIs if incorporated into STI preventive campaigns prompted the decision to carry out this research. This study was conducted to understand how religion tenets can be effectively incorporated into STI preventive campaigns in Nigeria. An in-depth interview was conducted with 32 young people from the University of Ilorin, Ilorin, Nigeria. The result of the study showed that religiouslymotivated young people were likely to avoid engaging in sexual practices as a result of their religious tenets. Informants with strong religious faith mentioned that the virtue of temperance assisted them in curtailing their sexual desires thus reducing their chances of exposure to risky sexual behaviour. Most of the informants mentioned that religion was one aspect of culture that could be used to prevent young people from being involved in risky sexual behaviour or pre-marital sex. The obvious implication arising from this position suggested that the inclusion of religion and the virtues they taught in STI campaigns would result in more positive STI behavioural change among young people. The conclusion is that religion as an attribute of culture can be used to discourage a large number of young people from becoming involved in risky sexual behaviour that leads to STIs.
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    Young People’s Perception of HIV/ AIDS Campaign in South-West Nigeria
    (Malaysian Journal of Media Studies, 2015) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su
    Since global attention was drawn to the identification and spread of HIV/AIDS in 1983, the media has been used as the primary vehicle for both formal and informal messages on the dreaded infection. However, limited studies have explored the perception of the targeted audience on HIV/AIDS campaigns. As a result, this audience research have been used to explore the perception of young people towards HIV/AIDS messages. An in-depth interview was conducted among 31 young people who were divided into two main categories. The first category were HIV positive patients from the Federal Medical Centre, Abeokuta, Ogun State,while the second category were HIV negative students of Moshood Abiola Polytechnic, Abeokuta, Ogun State. Uniquely, the study revealed that the majority of young people have negative perceptions on HIV messages that they were exposed to. Both categories of informants argued that campaign planners never involved them in the conceptualisation of the HIV/AIDS messages. They also complained that they were stereotyped by the portrayal of HIV/AIDS as a youth disease and in-like manner that the HIV/AIDS campaigns lack creativity and up-to-date information. Furthermore, the HIV positive informants vehemently complained about the negative stereotype that the mass media gave the general populace about the infection. Hence, this study concluded that in order for HIV/AIDS preventive communication campaign to be effective, there is an urgent need for campaign planners to improve and incorporate these negative perceptions in the concept of future HIV/AIDS campaigns in Nigeria.