Browsing by Author "Kadiri, Kadijat Kehinde"

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    USAGE OF SOCIAL MEDIA AMONG STUDENT ENTREPRENEURS IN NIGERIA UNIVERSITY
    (International Journal of Information Processing and Communication (IJIPC), 2018-12) Sulyman-Haroon, Shakirat Oluwatosin; Kadiri, Kadijat Kehinde
    In recent time, there has been an increasing global concern over the continuously expansion in the rate of unemployment around the world, particularly among students. Recently, the students have been using the social media platforms as a means to fill the gap of unemployment. The power that the social media applications possess enables them to make use of social media for marketing, advertising, and promotion. Therefore, this study sets to investigate the usage of social media to student entrepreneur, the factors that motivated student entrepreneurs to involve in business on campus and the relevance of social media to the student entrepreneurs. The study employed the qualitative research technique; the in-depth interview method was used for data collection and 38 participants were interviewed in all. The results indicated that students are involved in entrepreneurial activities because of one reason or the other. Some of the reasons demonstrated by the informants are passionate about fulfilling a lifelong dream and to sustain them financially. Most of the informants also affirmed that their reason for social media usage was due to its accessibility and affordability which has been really helpful to them and contributed to a high rate turnover of their businesses.