Browsing by Author "Jatto, A.A"

Now showing 1 - 13 of 13
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    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective and they also achieve desired performance. This study thus examines the impact of adopting growth strategies on organisation performance with special reference to item 7 in Ilorin, kwara state. The population of the study consists of customers of Item 7 in six (6) branches in Ilorin out of which three (3) branches were systematically selected for the purpose of this study. The study employs Godden's (2004) infinite sample techniques to arrive at representative sample of 246 and questionnaires were used to collect data from respondents. Out of 246 questionnaires that were administered, 222 questionnaires were returned and used to achieve the study objective. The study formulated two null hypotheses and both were disapproved as the independent variables (market development and product development strategy) statistically predict the dependent variable (organisation performance). Descriptive analysis and graphs were used to present data and hypotheses were tested with regression analysis and MANOVA and the findings show that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to Item 7 to increase their performance and the study recommended that FCMG firms should adopt market and product development strategies to improve their organisation performance.
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    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective in order to achieve desired performance. This study thus examined the impact of growth strategies on organisation performance with special reference to item 7 in Ilorin, Kwara State. The population of the study comprised customers of item 7 in Ilorin, Kwara State. Closed-ended questionnaire was used to prompt information from 246 respondents who were selected through purposive sampling techniques using Godden's (2004). The researcher distributed 246 questionnaires, while only 222 questionnaires were returned. Hypotheses were tested using linear regression analysis with the aid of Statistical Packages for Social Sciences (SPSS). Findings of the study revealed that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to improve the performance of Item 7. The study recommended that fast moving consumer goods (FMCG) firms should adopt market and product development strategies to improve their performance.
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    Effect of advertisement on purchase decision for selected consumers of lager beer products in Kwara State
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2019) Lawal, A.T; Jatto, A.A; Bakare, W.O
    Beer consumption volume has in recent times attracted a lot of attention among the populace especially with the high figure of sales and financial returns declared by brewing companies in Nigeria annually. However, little seemsto be known on factors determining buyers purchase of these products especially the dominant type of beer-lager beer. The objective of this study is to identify the factors influencing the consumer buying decision of lager beer in Kwara State. The survey research design was employed for the study with a sample of 398 lager beer consumers which was systematically selected. A structured questionaire based on Likert's five-point measuring scale was used to elicit information from the sampled respondents in selected bars and restaurants across Kwara State. Findings revealed a significantly positive correlation in advertisement, peer group influence and consumer purchase decision, with a significantly positive effect of income variation on purchase decision of lager beer consumers. The paper concluded that changes in income and peer group influences of consumers of Nigerian Breweries Plc Lager beer have a positive relationship with their buying behaviour. The paper recommended that Nigerian Breweries should continuosly develop more aggressive marketing communication campaign programmes to enhance consumer's patronage of their lager beer products.
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    Effect of radio jingles on the patronage of anti-malaria drugs by rural dwellers in Kwara State
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2019) Bello, K.A; Jatto, A.A
    Given the government control on drug manufacturing and advertisement in Nigeria, Capital Media has been the only body allowed to undertake advertisement of drugs on behalf of the manufactures. Incidentally, among the available means of advertisement, jingles, drumming and radio jingles are the most common in the rural areas especially on malaria and other diseases. However, because of the belief in traditional and local herbs and adamant nature of the majority of rural dwellers to accept changes, less attention is put to advertisement even with availability of radio. Therefore, the objective of the study was to determine the effect of radio jingles on the patronage of anti-malaria drugs in Kwara State. The study employed survey design. The population of the study comprised of selected rural dwellers in the sixteen local government area of Kwara State. Purposive sampling technique was employed because of easy accessibility to respondents and a sample size of 400 respondents was selected for the study using Yamane mode. The sample was proportionally distributed based on the population size of each local government area using Kumar model. Data were collected through a structured questionnaire. Factor analysis was used to condense the key variables while multiple regression analysis was used for the analysis of data obtained with 0.05 significant level. The finding of the study was that simple and catchy jingles, funny jingles and jingles in local dialects have significant impact on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study concluded that radio jingles have significant effect on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study recommended that companies producing anti-malaria drugs should invest more in audio jingles to further influence rural dwellers’’ interest in patronizing anti-malaria drugs.
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    Effect of radio jingles on the patronage of anti-malaria drugs by rural dwellers in Kwara State
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2019) Bello, K.A; Jatto, A.A
    Given the government control on drug manufacturing and advertisement in Nigeria, Capital Media has been the only body allowed to undertake advertisement of drugs on behalf ono the manufacturers. Incidentally, among the available means of advertisement, jingles, drumming and radio jingles are the most common in the areas especially on malaria and other diseases. However, becuase of the belief in traditional and local herbs and admant nature of the majority of rural dwellers to accept changes, less attention is put to advertisement even with availability of radio. Therefore, the objective of the study was to determine the of effect radio jingles on the patronage of anti-malaria drugs in Kwara State. The study employed survey design. The population of the study comprised of selected rural dwellers in the sixteen local government areas of Kwara State. Purposive sampling technique was employed because of easy accessibility to respondents and a sample size of 400 respondents was selected for the study using Yamane model. The sample was proportionally distributed based on the population size of each local government area using Kumar model. Data were collected through a structured questionnaire. Factor analysis was used to condense the key variables while multiple regression analysis was used for the analysis of data obtained with 0.05 significant level. The finding of the study was that simple and catchy jingles, funny jingles and jingles in local dialects have significant impact on the patronage of anti-malaria drugs by rural dwellers in Kwara States. The study concluded that radio jingles have significant effect on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study recommended that companies producing anti-malaria drugs should invest more in audio jingles to further influence rural dwellers' interest in patronizing anti-malaria drugs.
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    Efficacy of Service Recovery Strategies on Customer Satisfaction in the Hospitality Industry: A Scoping Review.
    (Uniben Journal of Marketing, 2024) Jatto, A.A; Gbadeyan, R.A; Zubair, O.S
    This study aimed to investigate various service recovery strategies employed in the hospitality industry, with a focus on enhancing customer satisfaction. The study addressed the challenge of identifying effective service recovery strategies that accommodate cultural nuances and industry-specific challenges within the hospitality sector. A comprehensive scoping review was conducted, utilizing desk research and secondary sources, including journal articles, industry reports, and academic papers. The selection process involved purposive sampling based on specific inclusion criteria, focusing on articles from 2013 to 2023, related to service recovery strategies in the hospitality industry. A total of 22 articles were selected and analyzed using qualitative thematic and content analysis. The study identified common patterns and successful strategies across different segments of the hospitality industry. Key findings emphasized the universal importance of proactive communication, swift issue resolution, and empowered frontline staff in enhancing customer satisfaction. The research highlighted the need for tailored strategies to address cultural and industry-specific nuances, advocating for continuous improvement in service recovery practices. Practitioners are urged to focus on proactive communication, invest in staff training, and foster a customer-centric culture. This study adds to the existing body of research by providing a cross-regional analysis of service recovery strategies within the hospitality industry, highlighting the significance of cultural adaptation and ongoing improvement in service practices. It offers actionable recommendations for industry professionals to boost resilience and achieve sustained success in a dynamic and evolving environment.
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    Impact of Conflict Handling and Employee Competence on Organizational Performance
    (Bayero Journal of Africa Entrepreneurship Studies, 2024) Jatto, A.A; Amina.O.E
    This study aims to investigate the extent to which conflict handling techniques and employee competence in improving organization performance with interest in customer retention and quick service delivery. Utilizing a quantitative research methodology, data were collected through a field survey targeting 250 customers of Shoprite Store in Ilorin Kwara State. The data were analysed using the descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS version 29). The findings reveal that conflict handling techniques significantly influence customer retention, explaining 77.5% of its variance, while employee competence accounts for 59.9% of the variance in service delivery speed. These results underscore the importance of both conflict resolution and employee competence in enhancing organizational performance. The study concludes that to boost customer loyalty and service efficiency, organizations must refine their conflict management strategies and invest in the continuous development of employee skills. It is also recommended that organizations integrate supportive technology and cultivate a culture that encourages ongoing improvement and effective conflict resolution. Such a holistic approach will enable organizations to leverage these factors for better overall performance.
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    Impact of Product Branding and Packaging on Consumer Purchase Intention: A Study of PZ Cussons Nigeria, Plc.
    (Bayero Journal of Africa Entrepreneurship Studies, 2023) Jatto, A.A; Bello, K.A; Zubair, O.S
    This research investigates the impact of product branding and packaging on consumer purchase intentions using PZ Cussons Nigeria, PLC as a case study. Employing a survey research design, data was collected from 344 respondents in Ilorin Township, Kwara State, Nigeria with the aid of questionnaire. The study analyzed the effects of brand image, packaging color, and brand awareness on consumer buying behavior, consumer perception, and purchase decisions. Results indicate that brand image significantly influences consumer buying behavior, with brand ambassadors, perceived price, and perceived quality playing pivotal roles. Packaging color has a substantial impact on consumer perception, emphasizing the importance of strategic design. Additionally, effective brand awareness strategies, including advertising and sales promotion, significantly influence purchase decisions. The study concludes with recommendations for enhancing brand image, optimizing packaging design, and continuously adapting brand awareness strategies to positively shape consumer purchase intentions.
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    Nexus between Entrepreneural Education and marketing students'intention to business start-up
    (A journal of the Department of Educational Foundation, University of Jos, Jos, 2019) Lawal, A.T; Jatto, A.A; Yusuf, S
    The objective of this study is to assess the effect of entrepreneurial education on marketing students' intention to start up their businesses upon graduation. The study adopted the correlational research design and data was gathered using a structured questionaire. A total of 260 nparticipants were selected. Data obtained were analyzed using descriptive statistics and the research hypothesis was analysed using regression analysis. The finding revealed that there is a positive effect of entrepreneurial education on marketing students'intention to start up a business. The study concluded that marketing students will transition to become entrepreneurs essentially when they acquire technical, business and personal skills which facilitiate adequate readiness to undertake self-employment. The study recommended that entrepreneurial education should be included to marketing undergraduates from their first year rather than teaching them in their third or final year in the University
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    Pricing Strategies and Consumer Buying Patterns in a Digital Economy Among Residents of Government Residential Areas, Ilorin
    (Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2020) OLOWO, A.A; Prof. Aremu, M.A; Jatto, A.A; Bakare, A.H
    The important of information technology cannot be over-emphasis especially now that customers’ movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on the customer’s buying pattern during the digital economy. Three hundred and ninety (390) structure questionnaires were designed but only three hundred and seventy-five (375) were filled appropriately and returned. Simple random sampling was adopted in selecting the sample and a structured questionnaire was designed and administered among the respondents. The analysis reveals p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis was accepted for the two tentative statements tested. The finding shows there is a positive relationship between mobile pricing strategies and dynamic pricing strategies. It was concluded that it is pertinent for contemporary marketers/producers to take defensive measures in addressing the issue of pricing during the digital economy. Infrastructural development, 24/7 online customer service, and holistic online ads were among the recommendation
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    Pricing strategies and consumer buying patterns in a digital economy among residents of government residential areas, Ilorin
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2020) Olowo, A.A; Aremu, M.A; Jatto, A.A; Bakare, A.H
    The important of information technology cannot be over-emhasis especially now that customer's movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on customer's buying pattern during digital economy. Three hundred and ninety (390) structure questionaire were designed and distributed but only three hundred and seventy five (375) was filled appropriately and returned. Simple random sampling techniques used in selecting the respondents and Cochran formula for the sample size. Multiple regression analysis used and result shows p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis accepted for the two tentative statements tested. The finding reveals there is positive relationship between mobile pricing strategies and dynamic pricing strategies among consumers. The study concluded and recommended that it is pertinent for the contemporary marketers/producers to take defensive measure in addressing issue of pricing as strategic during digital economy, 24/7 online customer service, and comprehensive information about product and the company.
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    Rentention Strategy and Customer Loyalty: An Analysis of the Selected 2nd Generation Banks, Ilorin, Nigeria.
    (Ilorin Journal of Administration and Development., 2023) Olowo, A.A; Jimoh, A.T; Jatto, A.A; Bello, K.A
    This study examined the effect of retention strategies on customer satisfaction as evidenced by the selected 2nd generation banks within the Ilorin metropolis. Two research objectives were raised to guide the conduct of this study; (i) identify how the retention strategy (customer relationship management) adopted by the selected 2nd generation banks enhances customer satisfaction, and (ii) investigate the effect of the retention strategy (service quality delivery) on customer satisfaction of the selected 2nd generation banks. The study utilized a descriptive research design and collected data through a cross-sectional survey method. Three hundred and seventy-nine (379) validated questionnaires were distributed to the respondents, but only three hundred and sixty-three (363) were found usable, sorted, edited, and coded for the analysis. Findings revealed that customer relationship management and service quality delivery have a significant effect on customer loyalty with R2 =85.6 and 83.2 respectively. The study recommended that businesses should treat customer loyalty as a priority and not an option. Also, adequate funding must be provided to achieve the customer retention program
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    Sustainable Marketing Practces and Small Medium Enterpriss (SMS) Development in Southwest, Nigeria
    (Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City., 2025) Jatto, A.A; Ibrahim, W; Akiode, M
    In today’s rapidly evolving business environment, sustainability has transitioned from a buzzword to a key driver of competitive advantage. This paper explored sustainable marketing practices and SMEs development within Southwest Nigeria. In actualizing this, the paper was anchored on two (2) objectives which were to: assess the level of perceptions of sustainable products on the production decisions of SMEs operators in the region; analyze the impact of sustainable marketing practices on SMEs’ revenue growth. The study employed a quantitative approach, and purposively surveyed 386 SMEs across 5 Southwestern states (Lagos, Oyo, Ogun, Ondo, and Ekiti), with the aid of a structured questionnaires to collect data and the data were analyzed using regression with the aid of Statistical Package for Social Sciences (SPSS). The results indicate that sustainable marketing practices significantly impact production decisions among SMEs operators in the sample region. More so, it was established that Sustainable marketing practices substantially influence revenue growth of SMEs in the region. The study concludes that sustainable marketing practices play a crucial role in the development of SMEs within Southwest Nigeria. It was recommended that government incentives, consumer awareness campaigns, and industry collaboration should be provided to help SMEs overcome barriers to sustainability.