Browsing by Author "Iorkase, Sylvester"
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Item Audiences’ Response to Emotional Expression on Facebook(Journal of Media, Communication & Languages, 2019-04) Udende, Patrick; Adisa, Rasaq M.; Iorkase, SylvesterThe advent of social media has provided an opportunity for users to express emotional messages of different kinds. Audiences on their part react to these emotional messages depending on the feeling expressed. Against this backdrop, a study was undertaken on the kinds of emotional messages people express on the social media platforms with close reference to Facebook, and responses elicited from audiences. Anchored on social sharing theory, the study adopted textual analysis as method of study. Population of the study was emotional messages on Facebook from which a sample was purposely drawn between June and August, 2017. These messages were descriptively analysed. Findings show a relative high preponderance of emotional messages with feelings of sorrow or grief that attract corresponding reactions with soothing tone, and that some reactions demonstrate a lack of understanding of some messages posted. The study concludes that from the pattern of messages, emotional posts with sorrowful undertone also attract high responses unlike messages with feelings of optimism, and fulfilment. The study recommends among other things that audience should understand the meaning of any emotional messages users post before they react to such messages.Item Audiences’ Response to Emotional Expression on Facebook(Journal of Media, Communication & Languages, Faculty of Communication Technology, Cross River University of Technology, Calabar, Nigeria, 2019-04) Udende, Patrick; Adisa, Rasaq Mohammed; Iorkase, SylvesterThe advent of social media has provided an opportunity for users to express emotional messages of different kinds. Audiences on their part react to these emotional messages depending on the feeling expressed. Against this backdrop, a study was undertaken on the kinds of emotional messages people express on the social media platforms with close reference to Facebook, and responses elicited from audiences. Anchored on social sharing theory, the study adopted textual analysis as method of study. Population of the study was emotional messages on Facebook from which a sample was purposely drawn between June and August, 2017. These messages were descriptively analysed. Findings show a relative high preponderance of emotional messages with feelings of sorrow or grief that attract corresponding reactions with soothing tone, and that some reactions demonstrate a lack of understanding of some messages posted. The study concludes that from the pattern of messages, emotional posts with sorrowful undertone also attract high responses unlike messages with feelings of optimism, and fulfilment. The study recommends among other things that audience should understand the meaning of any emotional messages users post before they react to such messages.Item MEASURING THE EFFECT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR(2014) Udende, Patrick; Iorkase, Sylvester; Tsafa, TinaA noticeable feature of business performance is fluctuation in sales of different products and several factors including packaging are responsible for this. A survey was therefore, conducted in June, 2014 with the aim of establishing if packaging significantly influences consumers’ buying behaviour. The research was based in Ilorin, Abuja and Lagos, Nigeria. Using the simple random sampling, questionnaires were administered on 300 consumers to obtain data which were analysed by Special Package for Social Scientists (SPSS) while Chi-square was used to test the hypotheses. Findings from the 287 (96%) respondents that returned the questionnaires show a strong relationship between packaging and consumer’s buying behaviour as 98% of respondents admit that they are attracted by packaging and 95% respondents admit to have also bought products due to the way such products were packaged. The study concludes that though packaging serves as a tool of sales promotion and stimulator of impulsive buying behaviour, other factors like product quality and price significantly influence buying behaviour. The paper recommends among other things that due to changing consumers’ lifestyle producers should evolve new packaging approaches as well as complement packaging with quality.Item Social media and citizens' involvement in governance: Focus on facebook comments on anti-open grazing bill in Benue State, Nigeria(Communication Studies Forum, Department of Mass Communication, University of Nigeria, Nsukka., 2018-12) Udende, Patrick; Iorkase, Sylvester; Chiakaan, Jacob Gbaden; Yusuf, Tajudeen OlarenwajuAgainst the backdrop that social media platforms avail citizens the opportunity to influence governance, the study examines citizens’ involvement in the passage of anti-open grazing bill in Benue State, Nigeria. The objective is to determine whether Facebook can be a uniting platform among citizens thereby, facilitating democratic development. The population of study is all text messages posted on Facebook pertaining to the anti-open grazing bill. Adopting qualitative approach, the study content-analyses Facebook posts purposively selected between March and June 2017. The study descriptively analyses data. Deducing from the data, Facebook plays a cohesive role for citizens to register their concerns with a view to influencing government legislations and actions. While the study recommends the sustained use of Facebook in canvassing for a cause with moderation, it also recommends that government at all levels should always show commitment in addressing issues capable of disrupting peaceful co-existence among people.Item Traditional Communication Systems among the Tiv People of Benue State of Nigeria: Successes, Challenges and Prospects(Jos Journal of Media and Communication Studies, 2014-04) Udende, Patrick; Ashiekpe, James Aondowase; Iorkase, SylvesterThe paper gives an overview of the traditional systems of communication and different modes of information dissemination among the Tiv people of Benue State of Nigeria. Anchored on the S-M-C-R model, the paper underscores the usefulness of the systems as means of communication. This is predicated on the fact that the Tiv traditional society can better be informed if its traditions and customs are exploited properly and scientifically. The paper asserts that Tiv traditional systems of communication and mechanisms of information dissemination is still relevant and often play a vital role in mobilizing the people especially at the grass root level for social, economic and political empowerment. Contending that the traditional communicators, institutions and symbols are the only source of information in rural areas the paper also tries to impress that these can be revitalized and upgraded for enhanced information flow.