Browsing by Author "ISIAKA, Sulu Babaita"
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Item Impact of Brand Management on Brand Image in a Multiproduct Oriented Company in Nigeria(Faculty of Management and Social Sciences, Godfrey Okoye University, Thinker's Corner, Enugu., 2017) AREMU, Mukaila Ayanda; ISIAKA, Sulu Babaita; SULEIMAN, Ahmed AremuBrand management is an important aspect of marketing activities that determines how the branded products of a firm would be well placed in the minds of the customers in a competitive market. The objective of this study is to determine the impact of brand management on brand image in a multiproduct company in Nigeria with a case study of Unilever Company Plc. The study utilizes primary data sourced from respondents with 150 sample size that was conveniently selected. Copies of the Questionnaire were administered and the results were analyzed using regression. A coefficient of determination of 0.891, with p-value of 0.000 reveals that brand management variables account for 89.1% changes in the variation of Brand Image while other factors accounted for 10.9 with a nearly perfect positive correlation coefficient of .994, which shows that there is a strong relationship between the brand management and brand image in the in a multiproduct company. The study concludes that brand management factors have an influence on brand image and as well place it in the mind of the consumers. The paper recommended that brand managers in the Multiproduct Oriented Company should ensure to see that brand management factors (such as Product Quality, and Usage experience) are scrutinized and fueled to ensure that they turn out to a good image.Item IMPACT OF WORK ENVIRONMENT ON EMPLOYEES' PERFORMANCE IN NIGERIAN PUBLIC SERVICE(Department of Business Administration, University of Ilorin, llorin, Nigeria, 2015) ISIAKA, Sulu Babaita; OMOLABI, Issa; AMOSA, Jimoh RafiuIt is not an overstatement that work environment is central to employees' performance as oxygen is to life. The workplace environment is the most critical factor in keeping an employee satisfied in today's business world. It has both positive and negative effects on workers performance, morale, productivity and commitment. This paper aims to bring to the fore salient information concerning the work environment factors which have influence on employees’ performance. In a bid to attract an optimal level of degree of reliability and consistency in research, survey research was adopted. Structured questionnaires were used to elicit relevant information from respondents coupled with oral interviews. A sample size of 165 respondents was selected from Federal, State and Local Government employees. The study used simple random sampling techniques. The 5 -point Likert scale of importance was used as a measurement scale to elicit information from respondents, while the methods of data analysis include frequency count, simple percentages, chi-square and Z-test analysis. The result indicates that good work environment has bearing on workers performance and that it has great influence on employee's safety and labour turnover in Nigerian public service. The study concludes among other things that poor Work environment result in significance losses for workers, their ministries/departments and the national economy in general. It recommends that public authorities create a work environment that attracts, keep and motivate its workforce towards optimum performance for the good of the nation.