Browsing by Author "IMOUOKHOME"

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    Effect of Hawking of Anit-malaria Drugs on Buying Attitude of Rural Dwellers in Selected Local Government Areas of Kwara State
    (Department of Marketing, Faculty of Management Sciences, River State University of Science and Technology, Port Harcourt, 2017-12) BELLO, Kamal Asola,; IMOUOKHOME; Ebun Omoniyi; ABDULRAHEEM; Mulikat
    The study investigated the impact of hawking of anti-maleria drugs on the buying attitude of rural dwellers in selected local government areas of Kwara State. It addressed the inability of anti-malaria drug hawkers to offer the right products for sale, wrong administration of the drugs to the buyers, sales sub-standard, fake and adulterated products as well as how hawking anti-malaria drugs can be curtailed. The objective of the study is to examine the effects of hawking of anti-malaria drugs on the buying attitude of rural dwellers in Kwara State. Descriptive survey was adopted for the study and the study population comprised of rural dwellers in Ifelodun, Moro and Ilorin South Local Government areas of Kwara State. However, the study employed Glenn (2013)’s sample size determination for infinite sample to arrive at a representative sample of three hundred and sixty nine (369) respondents out of which three hundred and twenty four (324) respondents filled and returned the copies of the questionnaire. One research hypothesis was designed on a five likert scale agreement. The null hypothesis formulated was tested using multiple regression analysis and was rejected because the F-calculated value for the study was 7.17E+03 with significant value of .000, since the significant value is less than 5% it implies that hawking of anti-malaria drugs has significant impact on the buying attitude of rural dwellers of selected local government areas of Kwara State. It was concluded that hawking of anti-malaria drugs is illegal and has significant impact on the buying attitude of rural dwellers in kwara State. Based on the findings, it was recommended that since hawking of anti-malaria drugs is illegal, government should be serious and determined enough to direct the concerned law enforcement agencies i.e NDLEA, NAFDAC and the Police to absolutely eradicate the act in order to ensure public health safety.
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    Impact of Social Media on Sales of Products in Martrite Super Stores, Ilorin
    (2016) ABDULRAHEEM, Mulikat,; IMOUOKHOME; Ebun, Omoniyi; BELLO, Kamal Asol
    The study examined the impact of social media on sales of products in Martrite super stores, Ilorin. The one-way communication marketing media such as radio, TV Commercials and print advert are becoming inefficient and ineffective because consumers don’t have immediate opportunity to respond to sales advertisement. Social media is one of the best communication channels that must be considered by business because it is a two-way communication that allows prospect and consumers to respond immediately to sales messages. The descriptive survey design was adopted for the study and the population for the study comprised of staff of Martrite super stores, Ilorin. However, 32 staff from the total population of 38 were relevant to the study (those in charge of sales). One research hypothesis was formulated for the study and a structured questionnaire was designed on a five point Likert scale of agreement. The null hypothesis formulated were tested using multiple regression analysis and was rejected because the F-calculated for the study was 12.934 with significant value .000. The significant value is less than5% it implies that social media influences sales of products in Martrite stores. It was concluded that social media features are essential factors that must be considered by Martrite super stores. It was concluded that social features are essential factors that must be considered by Martrite super stores to boost the sales of their products. The study recommended that Martrite super stores should invest more on social media features.